Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer clothes at one of the UK's leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside homeware, beauty, tech and many more.

ASOS offers 850+ brands in petite, tall and curvaceous ranges. Oh Polly, a favourite of celebs, offers two-piece dresses and body-con set. Nasty Gal, a well-known brand, focuses on vintage-inspired styles. The fast-fashion giant BooHoo offers a selection of affordable womenswear.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was founded with fashionable customers in their 20s in mind. The company was able to raise funds for its first venture by selling cheap copies of celebrity styles, like those worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus solely on clothing since it would bring the best returns.

The ASOS website offers a broad variety of sizes and items including maternity and plus size clothing accessories, shoes and stationary. It also features a range of fashion guides and #AsSeenOnMe posts to give inspiration. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app provides a seamless shopping experience, with saved items sync and a quick checkout. Its app also displays the status of stock, which helps to avoid disappointment when items are out of inventory. This is a great example of how retailers could use e-commerce technology to increase customer engagement and build brand loyalty.

George at ASDA

George, the fashion brand of Asda, was founded in 1989. It offers clothing for women, men and children. The brand offers a range of clothing that is affordable and ethically sourced. Customers can buy clothing online, at more than 500 Asda stores, as well as on the George website.

The collection is inspired by the 'quiet luxe trend and includes pieces made from cotton, linen and silk blends. The line includes slouchy suiting as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and increase to about 77 pounds (for full suits).

As a fast-fashion retailer, ASDA George creates new store planograms and guidelines "generally every six weeks". The company uses Visual Retailing's retail software to modernize and ensure the future-proofing of its planning process. It is now able to send visual merchandising design and briefs with unbeatable speed efficiency, efficacy, and simplicity. StyleShoots is a multi-purpose photo machine, removes garments from the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This increases the merchandising uniformity and ensures that all stores are provided with the same information.

Debenhams

Debenhams is one of the UK’s oldest department stores, offers various clothing items and other products. It also offers a wide range of brands and offers regular sales and discounts. In addition the company provides a variety of services to help customers locate what they're searching for.

The first store opened in 1778 as a draper's store in London. Over the years it has grown into a massive department store chain with a global presence. It is a renowned fashion retailer that is known for its exclusive brands and designer clothes. It also has a large online presence.

While a few Debenhams stores have closed during the COVID-19 pandemic, it continues to operate online. The company recently sold its brand and website to Boohoo Group for PS55 million. This acquisition demonstrates the growing power shift away from bricks and mortar retailers to more agile online counterparts. This trend is likely to continue as the number of customers is declining in physical stores.

Topshop

Topshop is an online retailer of fashion. It offers clothing for men and women and accessories. It offers different collections like Boutique, Collections and Style. The company provides a styling service which will recommend clothes according to the individual's style. This is a great feature for fashion-conscious people or novices.

In the past, a trip to the London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes and Boohoo, with the flagship store's awe-inspiring interior stuffed with clothes, shoes and makeup to peruse as you navigated its escalators with mirrors to the beat of pounding house music. However the company's fortunes have shifted for the worse and it now appears like the entire Arcadia group that includes Topshop, Dorothy Perkins and 12-Inch Ventilated Mattress; redirect to Vimeo, Boohoo is nearing the brink of collapse (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest that a high-street shopper could get to catwalk fashion. But this was the reason it went under. Asos and Boohoo started offering the same trend-Fine Dining Stainless Place Setting styles at a lower cost. Shops were closed by the thousands.

Misguided

Missguided is a UK fashion site that sells fashionable pieces that are inspired by the style of celebrities. Its website is feminine in theme that features white and pink. On its website, it also features different models and clothing products for women. The website offers free next-day delivery and students can avail a discount for customers.

The site has a broad range of products and is targeted towards 16-34 year olds. The brand is a competitor of Boohoo which is a fashion retailer that offers trendy clothing for the same market. The website features large headings and images of clothing. Boohoo allows users to subscribe to their newsletter and receive emails about new products.

Nitin Pasi founded the company in the year 2000, describing its aesthetic as "Kardashianesque". In 2022, Missguided went into administration, owing millions to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo, an online retailer of fashion-forward fashion based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own brand of fashionable clothing is designed and sourced mainly in the United Kingdom. The company also carries other brands, like Pretty Little Thing and Miss Pap.

The brand's business model is based on a concept that maximizes profits by catering to a younger demographic who seeks out the latest and trendy clothing at a low price. This group, comprised of those under the age of 30, represents a massive market in the world.

Boohoo's employees enjoy a variety of benefits that include competitive bonus programs and long-term financial security through pension plans. The company focuses on employee health with gyms on-site, free healthcare cash plans and mental support. The company is well-known for its commitment to size-inclusivity. It provides detailed size charts for clothing sizes to aid shoppers in finding the perfect size.

Amazon

Amazon UK is the largest online store in the world. It offers a wide selection of clothes, footwear and accessories. You can also buy food items, household products and DIY tools. The site features a variety of international brands and products.

Visit River Island for stylish pieces inspired by the style of celebrities and catwalks, Mango for affordable but fashionable Spanish clothes, and Lavish Alison for couture inspired styles. These are perfect to dress up or down. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are fans of the site's looks.

Department store chain John Lewis is another must-visit for fashion-conscious shoppers, given that their selection spans all major categories including electronics and fashion-forward cosmetics. They also offer a broad assortment of household items, such as unique tea caddies.