Online Shopping Figures For the UK

Since its infancy the market for online retail has continued to grow. This is particularly evident in the UK where e-commerce is responsible for 20% of retail sales.

Shopping online shopping sites list for clothes is a common method for shoppers to explore brands and purchase. 45% of customers prefer to "buy online and pick up at the store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

There's no doubt that retail sales online have increased dramatically in the UK in recent years. In fact, according to data from 2023 the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This is because of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. In the end, online shopping Figures uk bricks and mortar stores are experiencing a decline in popularity as more shoppers are turning to online retailers to make their purchases.

With this in mind, it's essential for both pureplay and omni channel retailers to understand what drives customers to purchase online. We've collected statistics and figures on retail sales that are both eye-opening and revealing to help you.

Fashion is the most popular retail sector in the UK with 28 percent of all online sales. This is likely due to the availability of a wider variety of items and the convenience of trying on clothes without leaving your home. Electronics comes in second place with 16% of e-commerce sales. This is due to the constant demand for new gadgets as well as the desire to stay up-to-date with the most recent technology. Online sales of hobbies and leisure products account for 15% of all online sales.

When asked about the reason they shop online, 57% cited convenience. In addition, 48% of them cited price comparison while 37% stated that they were looking for discounts or special deals. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a wide product range.

2. Online shopping in the UK

Online shopping has become a daily part of the lives of many UK residents. Whether it's to buy groceries, electronics, or fashion - almost half of UK residents over 65 have made a purchase on the internet in the last year. Shoppers can select from a range of payment options, and decide when and how they want their products delivered.

There are many reasons to shop online among them, the most popular include convenience prices, availability, and price. In fact, 57% of shoppers cite convenience as the primary reason to shop online. Additionally, 48% of them cited lower prices as an additional benefit, while 37% mentioned a wider range of choices as well.

UK consumers are also becoming more environmentally conscious in their online shopping habits. For instance, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials from their purchases. They may be able to take action if they find that their purchases are not packaged in a sustainable green manner.

In addition to lessening their impact on the environment, some customers are also seeking to make their online shopping experience more personal. For instance, 35 percent of UK customers have bought clothing, footwear, or accessories from a retailer that has their size information saved. This lets them skip the return process and get what they want faster.

Incredibly, UK customers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because they are more accustomed to the slow delivery times and have a better understanding of how long it takes for the item to be delivered via the mail.

3. Online shopping in the UK by age group

Shopping online in the UK is a favorite pastime for a large number of people. Clothes and accessories are the most popular items followed by food items, and media such as movies and music. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Comparisons of prices and products are also possible when making these purchases.

It is crucial to remember that online shoppers are very diverse and this is why it is crucial for e-commerce companies to know what their customers are seeking when purchasing products. It is also essential to know how long each segment of customers spends online. The younger generation, for instance, is more likely to use mobile devices to shop than any other group. This is because this age group is very constrained in time and will utilize multiple devices to accomplish online tasks.

The older generations are, however, likely to have more shrewd purchasing habits and are less affected by the online ads. They also tend to go to stores in the high street to see and touch products prior to making a purchase. But this doesn't mean they will not buy online, as the convenience and ease of use of online shopping is still extremely appealing to them.

Another important aspect to take into consideration when it is about online shopping is that older generation is more likely to expect and demand free delivery on all of their purchases. They are also more likely to drop carts when shipping costs appear excessive. In addition, 61% of over 55s say they'll add additional items to their cart in order to reach the threshold of free delivery.

4. Online shopping in the UK in accordance with gender

Women and men in the UK are equally likely to shop for goods on the internet. However women are more likely to make large purchases, such as electrical appliances or furniture, than men. Both groups are more likely to purchase clothing products, home and garden items, consumer electronics, and health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by the way a retailer responded to the COVID-19 epidemic, with 69% of them searching for brands that support and collaborate with their local communities.

The most sought-after online shopping products in the UK are footwear and clothing. In fact, 62% of female British online shoppers purchased these items in the year 2020. However the online sales don't just apply to clothing, with a variety of other products on sale, including jewellery, kitchenware, and sports equipment.

Shopping online is becoming more popular for finding the best deals. Some analysts estimate that by 2024 the sales from e-commerce could be nearly a third of retail sales.

While some retailers are struggling to keep up with the growth in online shopping Figures uk shopping, others are flourishing. In particular, online sales are booming for fashion, health and beauty gardening, home and garden, and consumer electronic.

In the future, online shopping for these products is expected to continue to grow. With the number of people having access to the internet increasing it is expected that more and more people will turn to online shopping in the coming years. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their sites are optimized for mobile devices and that they provide a simple and secure checkout process.

5. Online shopping in the UK, by region

The UK is among the top European eCommerce markets. When shopping online, the UK's consumers are mostly influenced by price, convenience and the variety of items. These factors make it a great opportunity for retailers to improve their online presence and provide a seamless online shopping experience.

During the COVID-19 Pandemic, online sales grew dramatically as consumers chose safe and convenient options for shopping. This trend has continued post-pandemic as consumers continue to choose online shopping as an attractive alternative.

Online shopping is an important aspect of UK retail and certain estimates suggest that it will account for three-quarters of retail sales by 2024. This growth is a result of the increasing use of e-commerce by consumers as well as technological advances.

57% of UK online shoppers believe that convenience is the primary reason they shop online. This is followed by 48% who highlight that it is easier to find deals and special offers as well as 37% of shoppers say there's a wider selection of products available online. In Europe more than half of shoppers mention lower prices as a key factor in their decision to buy online.

Consumers are also open to trying new brands and products when they shop online. About 25% of online shoppers have purchased products that they've never seen on the high-street previously, and a majority are willing to test new items when purchasing from a marketplace like Amazon. Pay-as-you-go checkouts are a favorite option for UK shoppers, with 29% of online shoppers using a buy now, pay later option in the past year.

A solid return policy for online purchases for the UK is also a crucial aspect of e-commerce. The majority of online buyers (59 percent) will look up the returns policy of a retailer prior purchasing, and more than half will expect the retailer to be responsible for both arranging and paying for return shipping.