Online Shopping Figures For the UK

The market for online retailers has grown exponentially since its inception. This is particularly evident in the UK where ecommerce is responsible for 20% of retail sales.

Many shoppers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online, then pick it up in store". This is an interesting shift in the way people shop that bricks-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's no secret that online retail sales in the UK have risen significantly over the past few years. In fact, according to data from 2023 the B2C market for e-commerce is expected to grow to nearly $120 billion by the end of next year. This growth is fueled by shifting consumer habits and the use of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as consumers increasingly turn to online retailers.

In order to do this, it's essential that both pureplay and omni-channel retailers know what drives customers to buy online. To help you understand this, we've created a collection of retail sales figures and stats that are both eye-opening as well as informative.

Of all the retail sectors that are available, fashion is the most sought-after and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to the wider range of products available and the convenience of being in a position to try on clothes without having to leave your home. Electronics is second with 16% of the sales on e-commerce. This is probably due to the constant demand for new devices, as well as the desire to keep up with the latest technologies. Hobbies and leisure items are also popular items to purchase online, with 15% of all e-commerce sales.

When asked about the reason they shop online, 57% said it was because of convenience. This is followed by 48% who pointed to price comparison, and 37% who said they were looking for special discounts or offers. These findings indicate that UK shoppers are less price-driven than their European counterparts, and are more focused upon convenience and a wide selection.

2. Online shopping in the UK

Shopping online is now a part of daily life for many UK customers. Be it Spigen Backpack For Laptops electronic gadgets, groceries, or fashion - almost half of UK residents over 65 have made an online purchase within the last year. Shoppers can choose from a variety of payment options, and choose the time and method they'd like their purchases delivered.

While there are many reasons for online shoppers to shop, some of the most common include convenience prices, availability, and price. In fact 57% of online shoppers cite convenience as the main motive behind their shopping. Additionally, 48% pointed to lower prices while 37% said they have a wider choice of options.

Online shopping habits of UK consumers are also becoming increasingly eco-conscious. For example 79 percent of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They might even take action if think their purchases aren't being delivered in environmentally friendly packaging.

Some consumers are looking to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also reduce their carbon footprint. For example, 35 percent of UK shoppers have bought clothing or footwear from a retailer that has their size information stored on file. This lets them avoid the return process and get what they want quicker.

It is interesting to note that UK shoppers have been reported to be more eager than ever before to wait for online orders. This could be because they are used to the slower delivery times and are more aware of the time it takes for the item to be delivered via the mail.

3. Online shopping in the UK according to the age group

Shopping online is extremely popular in the UK. The most sought-after purchases are clothes and accessories, followed by groceries, and finally media like movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Comparisons of products and prices are also feasible when making these purchases.

It is important to note that online shoppers are very diverse, Vimeo which makes it crucial for ecommerce businesses to understand what their customers are looking for when purchasing products. It is also important to know how much time each type of consumer spends online. The younger generation, for example, is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation is less time-conscious and will make use of multiple devices to accomplish online tasks.

The older generations are more cautious in their buying habits and less influenced by online advertisements. They are also more likely to go to stores in the high street to feel and see products prior to making purchases. However, this doesn't mean they won't buy online. The convenience and ease of online shopping remain very appealing.

Another important aspect to take into consideration when shopping online is that older generations are more likely than younger generations to expect and request free shipping on all their purchases. Additionally they are more likely to abandon their shopping carts if they think that shipping costs are too high. In addition, 61% of those over 55 say they'll add more items to their shopping carts in order to reach the free delivery threshold.

4. Online shopping in the UK according to gender

Men and women in the UK are equally likely to shop for products on the internet. However, women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups are more likely to purchase fashion, health and beauty as well as home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic with 69% of them looking for brands that support and are in close contact with their local communities.

Shoes and clothing are the most requested items to buy online in the UK. In fact 62% of British women who shop online bought these items by the year 2020. However, online sales aren't restricted to clothing with a wide range of other products available such as kitchenware, jewellery, and sports items.

Shopping online has become increasingly popular to find the most affordable bargains. Some experts estimate that by 2024 online sales could make up nearly a third of retail sales.

Some retailers are struggling with the rising popularity of online shopping while others are thriving. Particularly, online sales are booming for health, fashion and beauty, home and gardening, and consumer electronic.

In the near future the online shopping market for these items is expected to continue to grow. As the number of internet users is growing it is anticipated that online shopping will be more popular in the future. As online shopping becomes more popular, retailers must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is a top European online retail market. The majority of its customers are influenced convenience, price and a vast selection of products when they shop online. These factors make it a great location for retailers to build their online presence and offer an effortless shopping experience online.

During the COVID-19 epidemic, online sales increased dramatically as people opted for secure and convenient alternatives to instore purchases. This trend has continued after the outbreak as consumers continue to shop online as an alternative.

Online shopping is a major part of the UK retail market There are estimates that it will account for a third of all retail sales by 2024. This growth is a result of the increasing adoption of ecommerce by consumers and technological advances.

57 percent of UK online shoppers claim that convenience is the primary reason for them to shop online. This is followed by 48% who highlight that it is easier to find special offers and deals as well as 37% who claim that there's a greater variety of products that are available online. This contrasts with Europe where a larger percentage of shoppers stated lower prices as the key driver for their purchase online.

Consumers are also willing to try new brands and products when they shop online. Online consumers are open to trying new brands and products. Half of people are willing to try them when they shop on marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29% of online buyers have made use of this option during the last year.

A robust return policy on the internet for the UK is also a crucial aspect of ecommerce. The majority of shoppers (59 percent) will research a retailer's returns policy before purchasing, and a majority will expect the seller to be responsible for arranging and paying for return shipping.