Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothes to pyjamas in one of the most renowned department stores in the UK. Shop for brands such as Reformation, Rixo, and Ganni as well as beauty tech, homewares, lovememoa.com and more.

ASOS offers 850+ brands in tall, petite and curvaceous styles. Oh Polly is a favorite of celebs, offers two-piece dresses and body-con set. Nasty Gal, a well-known brand, focuses on vintage-inspired styles. BooHoo, the fast-fashion giant, offers affordable womenswear.

ASOS

ASOS was founded in 2000 with the fashionable shopper in their twenties as its primary target market. The company raised funds for its first venture by selling low-cost replicas of popular fashions such as the ones worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus on clothing as it would yield the best returns.

The ASOS website has a range of products and sizes, including maternity clothes and accessories, plus-size clothing including shoes and stationary. It also offers a variety of style guides and #AsSeenOnMe content to inspire. Customers can also add items to a wish list and create private boards to store their favorites.

The mobile app of ASOS offers an effortless shopping experience with saved items being synced and a speedy checkout. The app also displays inventory information, which can help keep customers from disappointment when items are not in stock. This is a great example of how retailers can use the power of e-commerce to improve customer engagement and increase loyalty.

George at ASDA

Established in 1989, George is the Asda's grocery fashion label that sells clothes for women, men, and kids. The brand offers a variety of affordable and ethically-sourced clothing. Customers can buy clothing online, in over 500 Asda shops, as well as on the George Website.

The collection is influenced by the 'quiet' trend and features pieces made of linen, cotton and silk blends. The collection includes slouchy suits, vimeo.Com printed co-ords, and ribbed separates. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and can go up to 77 pounds (for full suits).

As a retailer that sells fast-fashion, ASDA George creates new store planograms and guidelines "generally every six weeks". The company uses Visual Retailing's retail software to modernize and enhance its planning process. It is now able to send visual merchandising designs and briefs at a rate that is unprecedented efficiency, efficacy, and simplicity. StyleShoots is a multi-purpose photo machine, removes clothing from the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This helps increase merchandising conformity and ensures that all stores get the identical information.

Debenhams

Debenhams is one of the oldest department store chains offers various clothing items and other products. It offers a wide range of brands, and also regular sales and discounts. Additionally, the company offers a variety of services to help customers find what they're looking for.

The store was established in 1778 as a draper's store in London. Through the years, it has grown into a huge department store chain with a global presence. It is a major retailer of fashion, renowned for its exclusive designer brands and clothes. It also has a large online presence.

While a few Debenhams stores have closed due to the COVID-19 pandemic, it has continued to operate online. Boohoo Group purchased the company's brand and websites for PS55 million. This acquisition demonstrates the growing power shift away from brick-and mortar stores to more agile online counterparts. This trend is expected to continue as the number of customers decreases in physical stores.

Topshop

Topshop is a fashion store that sells men's and women's clothes as well as accessories. It offers different collections like Boutique, 2 Ft Network Cable Collections and Style. The company also provides a styling service that will suggest clothing based on the user's personality and style. This is a great option for fashion-conscious or those who aren't sure.

In the past, a visit to the London's Oxford Street was a teenage girl's equivalent of a trip to Lourdes, with the flagship store's awe-inspiring interior stuffed with makeup, shoes and clothes to explore as you navigated its escalators with mirrors to the beat of thumping house music. However, the company's fortunes have taken a turn to the negative, and now it looks like the entire Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo is in danger of going under (Yahoo Finance 2012).

The most distinctive selling point of Topshop was that it was the closest high-street customer could be to catwalk style. But this was the reason it went under. When Asos and Boohoo began offering the same bang-on-trend trends at a lower cost, customers stopped visiting the stores in a flurry.

Misguided

Missguided, a UK-based fashion website, sells fashionable pieces that are inspired by the style of celebrities. The site has a feminine theme, with white and pink. On its website, it also showcases a variety of models and clothing products for women. The site offers free next-day delivery and students can avail a discount for customers.

The site is targeted towards the 16-34 age group and has an extensive selection of products. The brand is a competitor of Boohoo which is a clothing retailer that also sells on-trend clothes for the same market. Its website displays bold headings and includes images of clothes items. Boohoo also allows users to sign up to their newsletter and receive emails about new products.

The company was established by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The business was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It has customers across more than 100 countries. Its own brand of fashionable clothing is created and manufactured mainly in the United Kingdom. In addition to its own label, the company also sells brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits by selling to young people who are seeking fashionable and trendy clothes at affordable prices. This market segment, comprised of those who are less than 30 years old, represents an enormous market segment in the world.

Boohoo employees are able to enjoy a variety of benefits, including pension plans and bonus plans. Boohoo also focuses on employees' health and wellness by offering gyms on site, free healthcare cash plans and mental health services. The company is also renowned for its dedication to sizing diversity, with detailed clothing size charts that allow shoppers to find the right fit.

Amazon

As the world's biggest online store, Amazon's UK branch offers a wide assortment of shoes, clothing and accessories. You can also purchase groceries, household items and tools for DIY. The site has a variety of international brands and product.

Other online stores worth a look include river island for trend led pieces inspired by the catwalk and celebrity style, Mango for affordable yet stylish Spanish clothes that appear much more expensive than they are and Lavish Alice which is a top choice for fashion-forward designs which are perfect for dressed up or dressed down days. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

Department chain John Lewis is another must-visit for fashion lovers, given that their collection spans across every major category, including electronics and fashion-forward cosmetics. They also have a wide selection of household products, such as unique tea caddies.