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You can shop for everything from designer clothing to pyjamas at one the UK’s leading department stores. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware technology and many more.
ASOS offers over 850 brands across petite, tall and curvaceous styles. Oh Polly, a favourite of influencers, stocks two-piece body-con sets and two-piece dresses. Nasty Gal, a cult favourite brand focuses on vintage inspired styles. The fast-fashion giant BooHoo offers a selection of affordable womenswear clothes.
ASOS
ASOS was founded in 2000 with the fashion-conscious shopper in their 20s as its primary target market. The company raised funds for its initial startup by selling low-cost replicas of popular styles, like the ones worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to concentrate on clothing as it would provide the highest returns.
The ASOS website offers a wide selection of sizes and products including maternity and plus size clothing accessories, shoes, and stationary. It also features a range of fashion guides and #AsSeenOnMe content to inspire. Customers can also add items to their wish list and create private boards to organize their favourites.
The ASOS mobile app offers seamless shopping that includes the synchronization of items saved and a quick checkout. The app also shows inventory information, which can help prevent disappointment when items are not in inventory. This is a great example of how retailers can leverage online shopping to increase customer engagement and increase loyalty.
George at ASDA
George, Asda's fashion label, was founded in 1989. It provides clothing for men, woman and children. George offers a range of reasonably priced and ethically sourced clothing. Customers can buy clothing on the internet, in more than 500 Asda shops, and on the George website.
The collection is inspired by the 'quiet' trend and features pieces made of linen, cotton, and silk blends. The collection features slouchy suits as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt and rise up to 77 pounds for the full suits.
ASDA George, a fast fashion retailer, develops new store plans and guidelines "generally every six weeks". Visual Retailing's software for retail planning is used by the company to modernize its planning process and make it more future-proof. It can now send visual merchandising designs and briefs with unbeatable speed, efficiency, and simplicity. StyleShoots is a multi-purpose photography machine, removes clothing from the background and uploads them into Visual Retailing for immediate use in VM Layouts. This increases the merchandising uniformity and ensures that all stores get the same information.
Debenhams
Debenhams, one of the most storied UK department store chains offers a variety of clothing and other items. It also features a great assortment of brands, and offers regular sales and discounts. The company also offers various services to help its customers find the products they are looking for.
The store was established in 1778 as a draper's business in London. Over the years it has expanded into a huge chain of department stores with a global presence. It is a renowned retailer of fashion that is renowned for its exclusive brands and designer clothes. It has a significant online presence.
While some Debenhams stores have closed due to the COVID-19 pandemic, the company has continued to operate online. Boohoo Group purchased the company's websites and brand for a sum of PS55million. The purchase underscores the growing power shift from retailers weighed down by brick-and-mortar investments to their more nimble online counterparts. This trend is expected to continue as sales at physical stores continue to fall.
Topshop
Topshop is a retailer of fashion that sells men's and women's clothes as well as accessories. It offers different collections like Boutique, Collections, and Style. The company also offers an option to stylists that suggest clothing based on the user's personality and style. This is a great feature for indecisive people or fashion newbies.
The company's fortunes have taken a turn for the worse and now it appears like the entire Arcadia group - including Dorothy Perkins, Topshop and Boohoo - may be on the verge of crashing (Yahoo Finance 2012). However the company's fortunes have shifted towards the downwards, and now it looks like the entire Arcadia group comprising Topshop, Dorothy Perkins and Boohoo - could be nearing the brink of collapse (Yahoo Finance 2012).
What saved Topshop in the past was its unique selling point that it was the closest shopper on the high street could get to catwalk fashion However, this is what ultimately killed it. Asos and Boohoo started offering the same trend-setting styles at a cheaper price. Shops were closed by the tens of thousands.
Unintentionally
Missguided, a UK-based fashion website, sells trendy pieces that are inspired by the style of celebrities. Its website has a feminine theme with pink and white. On its website, it also features different models and clothing items for women. The site provides free next-day delivery and a student discount for customers.
The site offers a broad selection of products and is targeted at 16-34 year olds. The brand is a competitor of Boohoo, a retailer of fashion which also sells trendy clothes to the same target audience. Its website displays bold headings and includes pictures of clothes items. Boohoo allows customers to join their newsletter and get emails about new products.
Nitin Pasi founded Missguided in 2000. He described the aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.
BooHoo
Boohoo, an online retailer of fashion-forward fashion based in Manchester was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own line of fashion clothing is designed and sourced mainly in the United Kingdom. The company also carries other brands, such as Pretty Little Thing and Miss Pap.
The business model of the brand is based on a concept that maximizes profits by selling to a younger demographic that craves new and on-trend clothes at a reasonable price. This demographic, which consists of those who are younger than the age of 30, represents a massive market segment globally.
Boohoo employees enjoy a variety of benefits, including pension plans and bonus plans. The company focuses on employee health through gyms on-site, free healthcare cash plans, and mental health support. The company is also renowned for its commitment to size inclusivity, with detailed clothing size charts enabling shoppers where to buy electronics online find the perfect size.
Amazon
As the world's largest online retailer Amazon's UK branch offers a vast selection of clothing, shoes and accessories. You can also purchase food items, household products and tools for DIY. The site also offers a wide range of international brands and products.
Go to River Island [Redirect-302] for trendy pieces inspired by celebrities and the catwalk, Mango for affordable but stylish Spanish clothes and Lavish Alison for couture styles. These are perfect to dress up or down. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.
John Lewis, a department store chain, is another must visit for fashion lovers. Their range includes a wide range of cosmetics and the latest electricals. They also offer a great assortment of household items, including unique tea caddies.
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