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You can find everything from designer clothing to pyjamas in one of the most renowned department stores in the UK. Expect to find brands such as Reformation, Rixo and Ganni alongside beauty, homeware technology and more.
ASOS offers over 850 brands in petite, tall and curve ranges. Influencer favourite Oh Polly stocks two-piece sets and body-con dresses while cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. BooHoo is a fast-fashion behemoth. BooHoo offers a variety of affordable womenswear.
ASOS
In 2000, ASOS (which stands for As Seen On Screen) was founded with fashion-conscious consumers in their twenties in mind. The company raised money to start its business by selling replicas of famous styles, like those worn by Kate Moss and Sienna Miller. After a few years, Nick Robertson and Susanne Clare decided to focus solely on clothing because it would provide the highest returns.
The ASOS website offers a wide range of products and sizes that include maternity clothes and accessories, plus-size clothing including shoes and stationary. The ASOS website also offers numerous trends guides, #AsSeenOnMe, and other content that will help inspire. Customers can also add items to a wish list and create private boards to organize their favourites.
The ASOS mobile app offers a seamless shopping environment that includes the synchronization of items saved and quick checkout. The app shows stock information to avoid disappointment when an item is not in stock. This is a great illustration of how retailers can make use of e-commerce to increase customer engagement and build loyalty.
George at ASDA
The brand was established in 1989. George is the Asda's grocery fashion label that sells clothes for women, men, and kids. George offers a variety of clothing that is priced affordably and ethically sourced. Customers can shop on the internet, in over 500 Asda stores, and on the George website.
The collection is influenced by the 'quiet luxe' trend and features pieces made of linen, cotton, and silk blends. The line includes slouchy suiting as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and can go up to around 77 pounds (for full suits).
As a retailer that sells fast-fashion, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's retail software to modernise and future-proof its planning process. This enables it to send briefs and visual layouts for merchandising with unbeatable speed and efficiency. The company also uses StyleShoots all-in-one photo machines that instantly remove garments from their backgrounds and can be uploaded to the Visual Retailing system for instant use in VM layouts. This improves merchandising consistency and ensures that all stores receive the identical information.
Debenhams
Debenhams is one of the most storied UK department stores, offers an array of clothing and other products. It has a broad selection of brands, and offers regular discounts and sales. The company also provides various services to help its customers locate the products they are looking for.
The store was founded in London in 1778, as a drapers' shop. Over the years, it has grown into a major department store chain with a worldwide presence. It is a leading fashion retailer that is known for its exclusive brands and designer clothing. It has a significant online presence.
While a few Debenhams stores have shut down during the COVID-19 pandemic, it continues to operate online. Boohoo Group purchased the company's brand and websites for the sum of P55 million. The acquisition highlights the increasing power shift away from brick and mortar retailers to more agile online counterparts. This trend is likely to continue as the number of customers continues to decline in physical stores.
Topshop
Topshop is a retailer of fashion that sells women's and men's clothing as well as accessories. It offers different lines including Boutique, Collections and Style. The company offers a styling service which will suggest clothes based on the individual's style. This is an excellent feature for fashion-conscious or indecisive individuals.
The company's fortunes have taken a turn for the worse and now it appears like the entire Arcadia Group - which includes Dorothy Perkins, Topshop and Boohoo - may be on the verge of collapse (Yahoo Finance 2012). However the fortunes of the company have shifted towards the downwards and it now appears like the whole Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo - could be on the verge of collapse (Yahoo Finance 2012).
What was the thing that saved Topshop in the past was its unique selling point that it was the closest high street shopper was to catwalk fashions however, this was the reason it was ultimately sunk. Asos and Boohoo began offering the same trend-setting styles at a cheaper price. Shops were shut down by the thousands.
Misguided
Missguided, a British-based fashion website, sells fashionable pieces that are inspired by the style of celebrities. The site has a feminine theme with pink and white. It also features a variety of female models and clothing items on its webpage. Customers can avail free next-day shipping and a discount for students on the site.
The site has a wide selection of products and is targeted towards 16-34 year olds. The brand is a rival of Boohoo, a fashion retailer that also sells on-trend clothes for the same market. The site has bold headings with pictures of clothes. Boohoo allows users to subscribe to their newsletter and receive emails on new products.
The company was established by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.
BooHoo
Boohoo, an online retailer of fast fashion based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own brand of fashion clothing is created and manufactured mainly in the United Kingdom. In addition to its own label, the company also sells brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.
The business model of the brand shopping online sites clothes is based on a strategy that maximizes profits by catering to a younger demographic who seeks out the latest and trendy clothing at a low price. This market segment, which is made up of people under 30 years old, represents an enormous market segment in the world.
Boohoo's employees receive a number of benefits which include competitive bonus plans and long-term financial security via pension plans. The company prioritizes employees' health by providing gyms on site as well as free healthcare cash plans and mental support. The company is also renowned for its dedication to sizing diversity, with detailed clothing size charts that help shoppers find the right fit.
Amazon
Amazon UK is the largest online retailer in the world. It offers a wide selection of clothes, footwear and accessories. You can also buy groceries, household items, and DIY tools. The site offers a wide range of international brands and products.
Other e-commerce shops worth checking out are river island for trendy pieces inspired by the catwalk and the fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that look much higher priced than they actually are, and Lavish Alice which is a must-visit for couture inspired designs which are perfect for dressed up or casual days. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.
Department chain store John Lewis is another must-visit for fashion-conscious shoppers, given that their collections span all major categories including electronics and fashion-forward cosmetics. They also have a wide assortment of household items including unique tea caddies.
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