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Since its infancy, the online retail market has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.
Many people shop online to research brands prior to purchasing and 45% prefer to "buy online, then pick it up in store". This is a change in consumer behavior that brick-and-mortar shops must be aware of.
1. Online retail sales in the UK
There's no denying that retail sales online have risen dramatically in the UK in recent years. In fact, according to 2023 statistics the B2C market for e-commerce is set to hit almost $120 billion by the end of next year. This is because of shifting consumer habits and the adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are losing popularity as more consumers are turning to online retailers to make their purchases.
To do this, it is important that both omni-channel and pureplay retailers understand what draws shoppers to purchase online. We've compiled retail sales figures and stats that are both eye opening and informative to assist you.
Of all the sectors of retail, fashion is the most well-known, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a larger variety of items and the ease of trying on clothes without leaving the house. Electronics comes in second with 16% of all e-commerce sales. This is likely due to the constant need for new gadgets and a desire to keep up with the latest technology. Hobbies and leisure products are also popular items to purchase online, with 15% of all online sales.
When asked about the reason they shop online, 57% cited convenience. This is followed by 48% who cited price comparison, and 37% who indicated they were looking for special deals or discounts. These findings indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide selection.
2. Online shopping in the UK
Online shopping is becoming a regular part of the lives of many UK consumers. About half of UK people aged 65 and older have made an online purchase in the last year. Shoppers can pick from a variety of payment options, and choose when and how they want their items delivered.
Convenience, price and availability are among the top reasons consumers shop online. In fact, 57% of people cite convenience as the primary reason for purchasing online. Additionally, 48% of them cited lower prices as a benefit, while 37% mentioned an increased selection of options as well.
Online shopping habits of UK consumers are also becoming more environmentally conscious. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They can take action if their orders are not packaged in an environmentally ecologically friendly way.
In addition to lessening their environmental impact, a few customers are also seeking to make their online shopping experiences more personal. For example 35 percent of UK shoppers have bought clothing or footwear from a retailer with their measurements on file. This allows them to bypass the return process and obtain what they want faster.
It is interesting to consider that UK shoppers have been reported to be more eager than ever before to wait for online orders. This could be due to the fact that UK shoppers are more accustomed to the slow delivery times and understand how long it takes to receive an item through the mail.
3. Online shopping in the UK according to age group
Shopping online in the UK is a popular activity for a lot of people. Accessories and clothing are the most popular items followed by food items, and media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Comparisons of prices and products are also possible when purchasing these items.
It is crucial to remember that online shoppers are very diverse and this makes it essential for ecommerce businesses to understand what their customers are looking for when it comes to purchasing products. It is also essential to know how much time each type of consumer spends online. For instance the younger generation is far more likely to shop on mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious and will make use of multiple devices to complete online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertisements. They are also more likely to visit high street stores to feel and see products prior Online Shop to making an purchase. However, this doesn't mean they will not buy online due to the convenience and ease of use of online shopping is still attractive to them.
Another important aspect to take into consideration when it is about online shopping is that the older generations are more likely to demand and demand free delivery on all purchases. Additionally, they are more likely to abandon their shopping carts if they think that shipping costs are prohibitive. Furthermore, as many as 61% of over 55s say that they will add more items to their cart in order to meet the free delivery threshold.
4. Online shopping in the UK by gender
Women and men in the UK are equally likely to purchase products online. However women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups are more likely to purchase clothing products, home and online shopping uk Sites garden items, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of those consumers searched for brands that were supportive and collaborated with their local communities.
Shoes and clothing are among the most sought-after items for online shopping in the UK. In fact 62 percent of British women who shop online will purchase these items by 2020. However the online sales don't just apply to the clothing sector and there are a myriad of other products on sale, such as kitchenware, jewellery, and sports goods.
In the process, online shopping is becoming increasingly popular as a method to get the best deals on these products. Some analysts believe that by 2024, online sales could make up more than a third of all retail sales.
While some retailers struggle to keep up with the growth in online sales, others are thriving. Online sales are growing in health and wellness gardening, home and garden and consumer electronics.
In the future, online shopping for these products is expected to continue to grow. With the number of people with access to the internet growing, it is expected that more and customers will opt for online shopping in the coming years. With the growing popularity of this method of shopping, it which supermarket is cheapest for online shopping important for retailers to ensure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online marketplace. The majority of its customers are influenced convenience, price and a variety of goods when they shop online. These factors make it an ideal location for retailers to build their online presence and provide a seamless online shopping experience.
During the COVID-19 Pandemic, online sales grew dramatically as people sought out safer and more convenient alternatives to store purchases. This trend has continued after the pandemic, as consumers continue to embrace shopping online as an alternative.
Online shopping is a significant component of the UK retail industry Some estimates suggest that it will account for one-third of all retail sales in 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advances in technology.
In the UK 57% of shoppers who shop online cite convenience as the main factor driving them to shop online. The 48 percent who say it's easier to find bargains and special deals as well as the 37% who claim there's a wider selection of items available online are behind. This contrasts with Europe where a higher proportion of shoppers stated lower prices as the key driver for their purchase online.
Consumers are also open to trying new brands and products when they shop online shopping figures uk, click here to read,. Online customers are willing to try new products and brands. Half of them are willing to do so when they shop on marketplaces such as does amazon ship to uk. UK customers are awed by the buy now and pay later checkouts. 29 percent of buyers who shop online have used this option in the past year.
A solid return policy for online purchases for the UK is also an important aspect of e-commerce. The majority of shoppers (59 percent) will check the returns policy of a retailer prior purchasing, and more than half will expect the retailer to be responsible for the return and payment shipping.
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