Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer fashion at one of the UK's top department stores. Find brands such as Reformation, Rixo, and Ganni, along with beauty and homewares, tech and much more.

ASOS offers over 850 brands across petite, tall and curvaceous styles. Oh Polly, a favourite of influencers, stocks two-piece dresses and body-con set. Nasty Gal, a popular brand that is renowned for its vintage inspired styles. Fast-fashion behemoth BooHoo offers a range of affordable womenswear clothes.

ASOS

ASOS was established in 2000 with fashionable shopper in their twenties as its main target market. The company initially raised funds by selling cheap replicas of the clothes worn by celebrities such as Sienna Miller and Kate Moss. But, after a few years, the founders Nick Robertson and Susanne Clarke decided to focus on clothing since it would yield the highest returns.

The ASOS website has a wide selection of sizes and products including maternity and Lyric Bird Seed extra size clothing accessories, shoes, and stationary. The ASOS website also offers a variety of fashion guides, #AsSeenOnMe and other content that will inspire. Customers can add items to a wish list and create private boards to organize their favourites.

The ASOS mobile app offers an uncluttered shopping experience that includes the synchronization of your saved items and quick checkout. The app displays information about stock to avoid disappointment when an item is not in inventory. This is a great example of how retailers can leverage online shopping to increase customer engagement and build loyalty.

George at ASDA

Established in 1989, George is Asda's fashion label that sells clothes for women, men and children. George offers a wide selection of reasonably priced and ethically sourced clothing. Customers can shop online, at more than 500 Asda stores, as well as on the George website.

The new collection taps into the quiet luxury' trend, featuring pieces made of cotton, silk, and linen blends. The collection includes slouchy suits as well as printed co-ords and ribbed separates. Prices start at 12 pounds (for an 100 percent Supima Cotton T-shirt) and go up to about 77 pounds (for full suits).

ASDA George, a fast fashion retailer, creates new store plans and guidelines "generally once every six weeks". Visual Retailing's retail-planning software is employed by the company to improve its planning process and make it future-proof. This enables it to send briefs and visual merchandising layouts with unparalleled speed and simplicity. It also increases efficiency. StyleShoots is a multi-purpose photography machine, takes garments off the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This increases the merchandising uniformity and ensures that all stores get the identical information.

Debenhams

Debenhams is one of the UK’s oldest department stores, 3M Masking Paper Roll offers various clothing items and other items. It has a variety of brands, and also regular discounts and sales. Additionally the company provides various services to help customers locate what they're looking for.

The retailer started in London in 1778, initially as a drapers' shop. Through the years, it expanded into a large department chain of stores with a global presence. It is a major retailer of fashion, known for its exclusive designer brands and [empty] clothes. It has a huge online presence.

While some Debenhams stores have closed due to the COVID-19 epidemic, it continues to operate online. Boohoo Group purchased the company's brand and websites for the sum of P55 million. The acquisition highlights the increasing power shift away from brick and mortar retailers to their more agile online counterparts. This trend is expected continue as sales at physical stores are expected to decrease.

Topshop

Topshop is an online fashion store. It offers clothes for women and men and accessories. It has different collections, including Boutique, Collections and Style. The company also provides stylist services that suggest clothing based on the user's personal style and preferences. This is a great feature for fashion novices or those who aren't sure.

The company's fortunes have changed towards the downwards, and now it looks like the entire Arcadia group - including Dorothy Perkins, Topshop, and Boohoo could be on the brink of crashing (Yahoo Finance 2012). However the company's fortunes have changed to the negative, and now it looks like the whole Arcadia group comprising Topshop, Dorothy Perkins and Boohoo is on the verge of collapse (Yahoo Finance 2012).

The most distinctive selling point of Topshop was that it was the closest a high-street customer could be to catwalk fashion. But this was the reason it went under. Asos and Boohoo began offering the same styles that were trending at a lower cost. Shops were shut down by the thousands.

Misguided

Missguided, a UK-based fashion website, sells stylish pieces that are inspired by the style of celebrities. Its website is feminine with a pink and white theme. On its website, it also showcases a variety of models and clothing products for women. The site provides free next-day delivery as well as discounts for students.

The site is targeted at the 16-34 age group and has a large range of products. The brand is a rival of Boohoo the clothing retailer that also sells trendy clothes for the same audience. The site has large headings and images of clothing. Boohoo allows customers to sign up to their newsletter and receive emails about new products.

Nitin Pasi founded the company in the year 2000, describing its aesthetic as "Kardashianesque". In 2022, Missguided was placed in administration, and owed millions to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of fashion-forward fashion based in Manchester was founded in 2006 by Mahmud Kane and Carol Kane. It has customers in over 100 countries. Its own fashion label is developed and manufactured in the United Kingdom. In addition to its own label the company also sells brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on a model that maximizes profits by selling to a young demographic that craves new and on-trend clothes at a reasonable price. This market segment, comprised of people who are under 30 years old, is a large market segment across the globe.

Boohoo employees enjoy a variety of benefits, including pension plans and bonus plans. The company also prioritizes employee wellness with onsite gyms and free healthcare cash plans, and mental health support. The company is known for its commitment towards size inclusivity. It offers detailed size charts for clothing to help shoppers find the right size.

Amazon

As the world's biggest online retailer, Amazon's UK branch offers a vast range of clothes, shoes and other accessories. You can also purchase food items, household goods and tools for DIY. The site also offers a wide range of international brands and products.

Other online shops worth a look include river island for trend led pieces that are inspired by the catwalk and celebrity style, Mango for affordable yet stylish Spanish clothes that look a lot higher priced than they actually are as well as Lavish Alice, which is a must-visit for couture inspired designs that can be worn dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are fans of the shop's designs.

Department chain store John Lewis is another must-visit for fashion lovers, given that their collections span all major categories, including electronic products and cosmetics that are cutting-edge. They also have a wide assortment of household items, such as unique tea caddies.