Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer clothes at one of the UK's top department stores. Find brands such as Reformation, Boat Dock Rope (vimeo.com) Rixo, and Ganni and more, including beauty tech, homewares, and much more.

ASOS offers over 850 brands across petite tall, tall, and curve ranges. Oh Polly, a favourite of celebrities, has two-piece dresses and body-con sets. Nasty Gal, a popular brand that is renowned for its vintage-inspired designs. Fast-fashion behemoth BooHoo offers a variety of womenswear that is affordable.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was created with fashionable shoppers in their twenties in mind. The company initially raised funds by selling cheap replicas of the clothes worn by celebrities like Sienna Miller and Kate Moss. But, after a few years, the founders Nick Robertson and Susanne Clarke decided to concentrate solely on clothing since they could earn the highest returns.

The ASOS website offers a wide range of products and sizes that include maternity clothes, plus-size clothing, accessories including shoes and stationary. It also features a range of style guides and #AsSeenOnMe content that give inspiration. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app offers a seamless shopping experience, with saved items synchronized and a speedy checkout. The app also displays stock information, which helps to avoid disappointment when items are out of availability. This feature is an excellent example of how retailers can use online shopping to increase customer engagement and build loyalty.

George at ASDA

George, the fashion brand of Asda was established in 1989. It offers clothes for women, men and children. George offers a variety of clothing that is affordable and ethically procured. Customers can buy clothing online, at over 500 Asda stores, and also on the George website.

The collection is inspired by the 'quiet luxe' trend and features pieces made from cotton, linen, and silk blends. The line features slouchy suiting as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and go up to 77 pounds for the full suits.

ASDA George, a fast fashion retailer, creates new store plans and instructions "generally every six weeks". Visual Retailing's retail-planning software is employed by the company to modernise its planning process and make it more future-proof. This enables it to provide briefs and visual layouts for merchandising with unbeatable speed, simplicity, and efficiency. The company also makes use of StyleShoots all-in-one photo machines which immediately remove clothing from their backgrounds and are uploaded to the Visual Retailing system for instant use in VM layouts. This improves merchandising consistency and ensures that all stores are provided with the same information.

Debenhams

Debenhams is one of the UK's most historic department store chains that provides a variety of clothing and other items. It offers a wide range of brands, and also regular discounts and sales. Additionally, the company offers various services to help customers find what they're searching for.

The first store opened in London in 1778 as a drapers' store. In the following years, it grew into a huge department chain of stores with a global presence. It is a leading fashion retailer, known for its exclusive brands and designer clothes. It also has a substantial online presence.

Debenhams continues to run its online store despite stores closing due to the COVID-19 Pandemic. Boohoo Group purchased the company's websites and brand for a sum of PS55 million. The purchase underscores the growing power shift from retailers who are weighed down by brick and mortar investments to their more agile online counterparts. This trend is likely to continue as the number of customers decreases in physical stores.

Topshop

Topshop is a fashion retailer that sells men's and women's clothes as well as accessories. It has a number of different lines including Collections, Boutique and Style. The company also offers an option to style services that suggest clothes based on the user's personality. This is an excellent feature for fashion-conscious or indecisive individuals.

In the past, a visit to the London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes and Boohoo, with the flagship store's spacious interior filled with makeup, shoes, and clothes to discover as you walked its labyrinth of mirrored escalators to the beat of thumping house music. However, the company's fortunes have shifted to the negative and it appears like the entire Arcadia group that includes Topshop, Dorothy Perkins and Boohoo - could be on the verge of collapse (Yahoo Finance 2012).

What was the thing that saved Topshop in the past was its unique selling point of being the closest shopper on the high street could get to catwalk fashion however, this was the thing that ultimately ended it. When Asos and Boohoo began offering the same fashions at a lower price, shoppers stopped visiting the stores in a flurry.

Misguided

Missguided, a British-based fashion website, sells trendy pieces inspired by celebrity style. Its website has a feminine theme with pink and white. On its website, it features different models and clothing items for Easy-To-Install Seat Covers women. Customers can enjoy free next-day shipping and a student discount on the site.

The site has a broad variety of merchandise and is targeted at 16-34 year olds. The brand is a rival of Boohoo which is a fashion retailer who also sells trendy clothes to the same audience. The site displays bold headings and includes images of clothes items. Boohoo also allows users to join their newsletter and receive emails about new products.

Nitin Pasi founded the company in the year 2000, describing its aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers in more than 100 countries. Its own fashion clothing brand is designed and sourced mostly in the United Kingdom. The company also carries other brands, like Pretty Little Thing and Miss Pap.

The business model of the brand is based on a strategy that maximizes profits by catering to a young demographic who are in search of trendy and new clothing at a low price. This market segment, comprised of people who are under 30 years old, is a large market segment across the globe.

Boohoo's employees are offered a range of perks which include competitive bonus plans and long-term financial security with pension plans. The company is committed to employees' health by providing gyms on site, free healthcare cash plans and mental assistance. The company is also renowned for its dedication to sizing diversity with precise size charts enabling shoppers to find the perfect size.

Amazon

As the world's largest online store Amazon's UK branch offers a wide assortment of shoes, clothing and other accessories. You can also buy groceries, household goods and tools for DIY. The site features a variety of international brands and product.

Other online shops worth checking out include River Island for fashion-led pieces that are inspired by the catwalk and the fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that appear like a lot more expensive than they actually are as well as Lavish Alice which is a must-visit for couture inspired designs that are great for both dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the shop's designs.

Department chain store John Lewis is another must-visit for fashion-conscious shoppers, given that their selection spans all major categories, including cosmetics and cutting edge electricals. They also offer a broad range of household items like unique tea caddies.