Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer clothing at one of the UK's leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside beauty, homeware technology and more.

ASOS offers 850+ brands in tall, petite and curvaceous ranges. Influencer favourite Oh Polly sells two-piece sets and body-con dresses, while cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. The fast-fashion giant BooHoo offers a variety of affordable womenswear clothes.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was created with fashion-conscious shoppers in their twenties in mind. The company initially raised funds by selling inexpensive copies of fashions worn by celebrities like Sienna Miller and Kate Moss. But, after a few years, the founders Nick Robertson and Susanne Clarke decided to focus on clothing as they could earn the highest returns.

The ASOS website offers a broad selection of sizes and products including maternity and extra size clothes accessories, shoes and stationary. It also features a range of trend guides and #AsSeenOnMe content that give inspiration. Customers can add items to a wish list and create private boards to keep track of their favorite items.

ASOS's mobile app offers an effortless shopping experience with saved items being synced and a speedy checkout. The app also shows stock information, which helps to avoid disappointment when items are not in stock. This is a great illustration of how retailers can use e-commerce technology to increase customer engagement and build brand loyalty.

George at ASDA

The brand was established in 1989. George is the Asda's grocery fashion brand that offers clothes for women, men, and kids. George offers a variety of clothes that are affordable and ethically sourced. Customers can buy clothing online, in over 500 Asda shops, and on the George Website.

The collection is inspired by the 'quiet luxe' trend and features pieces made from cotton, linen, and silk blends. The line includes slouchy suiting and ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt and rise up to 77 pounds for the full suits.

As a retailer that sells fast-fashion, ASDA George creates new store planograms and guidelines "generally every six weeks". Visual Retailing's retail-planning software is used by the company to modernise its planning process and make it more future-proof. This enables it to provide briefs and visual layouts for merchandising with unbeatable speed, simplicity, and efficiency. The company also utilizes StyleShoots all-in-one photography equipment, that instantly remove garments from their backgrounds and are uploaded to the Visual Retailing system for instant use in VM layouts. This aids in enhancing the merchandising efficiency and ensure that all of its stores have the identical information.

Debenhams

Debenhams is one of the most storied department store chains, which offers a wide range of clothes and other products. It has a broad selection of brands, and offers regular sales and discounts. The company also provides a range of services to help customers locate the products they are looking for.

The retailer began operations in 1778 as a draper's store in London. Through the years, it expanded into a huge department chain of stores with a global presence. It is a major retailer of fashion and is known for its exclusive designer brands and clothes. It has a huge online presence.

While some Debenhams stores have closed due to the COVID-19 epidemic, it continues to operate online. Boohoo Group purchased the company's website and brand for the sum of P55 million. This acquisition demonstrates the growing power shift away from brick-and mortar stores to more agile online counterparts. This trend is expected to continue as physical store sales continue to fall.

Topshop

Topshop is an online fashion store. It sells clothing for men and women and accessories. It offers different lines including Collections, Boutique, and Style. The company also provides stylist services that recommend clothes in accordance with the user's personality and preferences. This is a great option for fashion-conscious people or newbies.

In the past, a trip to London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes and Boohoo, with the flagship store's cavernous interior full of clothes, shoes and makeup to explore as you navigated its escalators with mirrors to the beat of pounding house music. However, the company's fortunes have shifted to the negative, and now it looks like the whole Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo - could be on the verge of collapse (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point that it was the closest high-street shopper was to catwalk fashions, but this was what ultimately killed it. Asos and Boohoo began to offer the same trend-setting styles at lower prices. Shops were closed by the thousands.

Unintentionally

Missguided is a UK fashion website that sells fashionable pieces inspired by the style of celebrities. The site has a feminine theme with pink and white. It also showcases female models and clothing items on its site. The site provides free next-day delivery as well as discounts for students.

The site offers a broad selection of products and is targeted towards 16-34 year olds. The brand is a competitor of Boohoo - a fashion retailer which also sells trendy clothes to the same target audience. The website features bold headings with pictures of clothing. Boohoo lets users subscribe to their newsletter and receive emails on new products.

Nitin Pasi founded the company in the year 2000, describing its aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and [empty] owed millions of dollars to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo, an online retailer of fashion-forward fashions based in Manchester was founded in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. Its own line of fashion clothing is created and manufactured mainly in the United Kingdom. The company also carries other brands, 0-6 Inches Caliper including Pretty Little Thing and Miss Pap.

The brand's business model is based on a strategy that maximizes profits by catering to a younger demographic that craves new and on-trend clothes at a reasonable price. This segment, which is comprised of those who are younger than the age of 30, represents a massive market segment globally.

Boohoo's employees are offered a range of benefits, including competitive bonus schemes and long-term financial security through pension plans. The company focuses on employee health with gyms on-site and free health cash plans and mental support. The company is known for its commitment to size-inclusivity. It offers comprehensive clothing size charts to aid shoppers in finding the perfect fit.

Amazon

Amazon UK is the largest online store in the world. It offers a wide range of clothing, footwear and accessories. You can also buy food items, household products and DIY tools. The site also features a wide range of international brands and products.

Other e-commerce shops worth checking out include river island for trend led pieces inspired by the catwalk and fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that appear a lot more expensive than they are, and Lavish Alice which is a go to for designer inspired styles which are perfect for dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and Stampede 20422 Check Engine Light Solution others are avid fans of the website's fashions.

Department chain store John Lewis is another must-visit for those who love fashion, considering that their collection spans across all major categories, including cosmetics and cutting edge electricals. They also have a wide range of household items like unique tea caddies.