Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas in one of the leading department stores in the United Kingdom. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware, tech and more.

ASOS offers over 850 brands in petite, tall and curvaceous styles. Popular with the masses, Oh Polly sells two-piece sets and body-con dresses, while the cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. The fast-fashion giant BooHoo offers a variety of affordable womenswear.

ASOS

ASOS was founded in 2000, with the fashionable shopper in their twenties as its primary target market. The company initially sought to raise startup funds by selling inexpensive replicas of clothes worn by celebrities like Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to focus on clothing since it would yield the best returns.

The ASOS website has a wide selection of sizes and products including maternity and extra size clothes, accessories, shoes, and stationary. The ASOS website also offers various trends guides, #AsSeenOnMe, and other content that will help inspire. Customers can also add items to a wish list and create private boards to organize their favourites.

The ASOS mobile app offers seamless shopping with synchronization of saved items and quick checkout. The app also shows inventory information, which can help prevent disappointment when items are not in inventory. This feature is an excellent example of how retailers can make use of e-commerce technology to improve customer engagement and increase brand loyalty.

George at ASDA

George, the fashion brand of Asda, was founded in 1989. It offers clothes for black padded rifle case women, men and children. George offers a variety of clothing that is priced affordably and ethically sourced. Customers can purchase clothing online, at more than 500 Asda stores, and on the George website.

The collection is influenced by the 'quiet luxe trend and includes pieces made from cotton, linen and silk blends. The line features slouchy suiting and ribbed knit separates and printed co-ords. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and go up to around 77 pounds (for full suits).

ASDA George, a fast fashion retailer, creates new store plans and instructions "generally once every six weeks". The company uses Visual Retailing's software for retail planning to modernize and enhance its planning process. This allows it to send briefs and visual merchandising layouts with unparalleled speed, simplicity, and efficiency. The company also makes use of StyleShoots all-in-one photography equipment, Abstract Design Area Rug that instantly remove garments from their backgrounds. They can then be uploaded to the Visual Retailing system for instant use in VM layouts. This aids in enhancing merchandising compliance and ensure that all of its stores receive the identical information.

Debenhams

Debenhams is one of the most storied department store chains that offers a wide range of clothing and other items. It also offers a wide assortment of brands, and offers regular sales and discounts. The company also provides various services to help customers find the products they are searching for.

The retailer began operations in 1778 as a draper's business in London. Over the years, it grew into a large department store chain with a global presence. It is a renowned fashion retailer that is known for its exclusive brands and designer clothing. It has a huge online presence.

While a few Debenhams stores have closed during the COVID-19 epidemic, it has continued to operate online. The company recently sold its brand and website to Boohoo Group for PS55 million. The purchase highlights the growing power shift away from brick-and mortar retailers to more agile online counterparts. This trend is expected to continue as sales in physical stores continue to decline.

Topshop

Topshop is an online fashion store. It offers clothes for women and men, as well as accessories. It has different lines including Collections, Boutique and Style. The company offers stylist services that suggest clothing based on the user's personality. This is a great feature for fashion-conscious people or novices.

In the past, a trip to Oxford Street in London Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes and Boohoo, with the flagship store's cavernous interior full of makeup, shoes and clothes to explore as you navigated its escalators with mirrors to the beat of pounding house music. However, the company's fortunes have shifted to the negative and it appears like the entire Arcadia group comprising Topshop, Dorothy Perkins and Boohoo - could be in danger of going under (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point of being the closest shopper on the high street got to catwalk fashion, but this was what ultimately killed it. Asos and Boohoo began to offer the same trend-setting styles at a lower cost. Shops were closed by the thousands.

Unintentionally

Missguided, a British-based fashion website, sells trendy pieces inspired by the fashion of celebrities. Its website is feminine and has a a pink and white theme. On its website, it also features different models and clothing items for women. The website offers free next-day delivery and students can avail a discount for customers.

The site is geared toward those aged 16-34 and offers an extensive selection of products. The brand is a part of Boohoo, a fashion retailer that also sells trendy clothes for the same demographic. The website is adorned with bold headings and features images of clothes products. Boohoo also lets users sign up to their newsletter and get emails about new products.

The company was founded by Nitin Passi who described the style of the brand as "Kardashianesque". In 2022, Missguided went into administration, with millions of dollars owed to its suppliers. The business was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo, an online retailer of fashion-forward fashion based in Manchester was established in 2006 by Mahmud Kane and Carol Kane. It has customers in over 100 countries. Its own fashion clothing brand is designed and sourced mostly in the United Kingdom. In addition to its own label, the company also carries brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The brand's business model is based on a concept that maximizes profits by selling to a younger audience that craves new and on-trend clothing at a low price. This demographic, which consists of those who are younger than the age of 30, represents a massive market in the world.

Boohoo employees enjoy a variety of benefits such as pension plans and bonus plans. The company focuses on employee health with gyms on-site and free health cash plans, and mental health support. The company is renowned for its dedication to size-inclusivity. It offers detailed clothing size charts to help shoppers find the right fit.

Amazon

Amazon UK is the largest online retailer in the world. It has a broad assortment of footwear, clothing and accessories. You can also purchase groceries, household goods and DIY tools. The site offers a wide range of international brands and products.

Other online shops worth checking out are river island for trend led pieces inspired by the catwalk and fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that look like a lot more expensive than they are, and Lavish Alice which is a must-visit for couture inspired designs which are perfect for dressed up or casual days. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

Department chain John Lewis is another must-visit for those who love fashion, considering that their collections span all major categories, including electronic products and cosmetics that are cutting-edge. They also have a broad range of household goods like unique tea caddies.