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Since its infancy, the online retail market has continued to grow. This is especially evident in the UK where ecommerce accounts for 20% of retail sales.
Many shoppers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick it up in store". This is a change in the way people shop that brick-and-mortar shops must be aware of.
1. Retail sales online in the UK
It's not a secret that sales on retail websites have risen dramatically in the UK over recent years. According to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This increase is the result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. As a result bricks and HomePage mortar stores are experiencing a decline in popularity as more shoppers are turning to online stores for their purchases.
With this in mind, it's crucial for both pureplay and omni channel retailers to understand what drives shoppers to buy online. We've collected statistics and figures for retail sales that are both eye opening and revealing to help you.
Of all the retail industries of which fashion is the most well-known with 28 percent of all sales on e-commerce in the UK. This is likely due to the wide variety of items and the ease of trying on clothes without leaving the house. Electronics comes in second with 16% of all online sales. This is likely due to the constant need for new gadgets and the desire to stay up-to-date with latest technology. Hobbies and leisure products are also popular items to purchase online, with 15% of all online sales.
When asked about the reason they shop online, 57% said it was because of convenience. Then, 48% mentioned price comparison while 37% of them said they were looking for discounts or special deals. These findings indicate that UK shoppers are less price-driven than their European counterparts, and are more focused on convenience and a wide range.
2. Online shopping in the UK
Shopping online is becoming regular part of the lives of many UK consumers. More than half of UK residents aged 65 and older have made an online purchase in the last year. With a variety of payment options available buyers can also pick how and when they want their purchases to be delivered.
Accessibility, convenience, and price are among the top reasons why consumers shop online. In fact, 57% of shoppers cite convenience as the primary reason for purchasing online. Another 48% pointed to lower prices and 37% mentioned a greater variety of options.
The shopping habits of UK consumers are also becoming increasingly eco-conscious. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They might even take action if they believe that their packages are not being packaged in environmentally friendly ways.
In addition to reducing their environmental impact, some consumers are also trying to make their online shopping experience more personal. For instance 35 percent of UK shoppers have bought clothes or footwear from a retailer with their size information stored on file. This lets them avoid the return process and obtain what they want faster.
Interestingly, UK shoppers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that British customers are more used to the slower delivery time and know the length of time it takes to receive an item through the mail.
3. Online shopping in the UK by the age group
Online shopping is very popular in the UK. The most popular purchases are clothes and accessories, followed by food items, and finally media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for shoppers. It is also easy to compare prices and items on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers come from a variety of backgrounds. This makes it essential for ecommerce companies to understand the demographics their customers are searching for when buying products. It is also essential to understand how much time each segment of customers spends online. The younger generation, for instance, is more likely to use mobile devices to shop than other groups. This is because this age group is very constrained in time and will utilize multiple devices to complete online tasks.
The older generation tends to be more conservative in their purchasing habits and less influenced by advertising on the internet. They also tend to visit high street stores to see and touch products prior to making purchases. However, this doesn't mean they will not buy Online Shopping Figures Uk. The convenience and ease of shopping online are still very appealing.
Another interesting factor to consider when it concerns online shopping is that older generations are more likely to demand and demand free delivery on all purchases. They are also more likely to abandon carts if shipping costs seem excessive. In addition, 61% of over 55s say that they will add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
Men and women in the UK are equally likely to shop for products on the internet. However, women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are more likely to purchase fashion as well as health and beauty as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of those consumers looked for brands that supported and collaborated with their local community.
Clothing and shoes are the most sought-after items to buy online in the UK. In fact, 62 percent of British women who shop online will purchase these items by the year 2020. However, online sales aren't restricted to clothing with a wide range of other products on sale, such as kitchenware, jewellery, and sports equipment.
Online shopping has become increasingly popular to find most affordable deals. In fact, some analysts predict that e-commerce sales will account for almost 1/3 of all retail sales by 2024.
Some retailers are struggling with the rise of online shopping, whereas others are prospering. Particularly, online sales are booming for health, fashion, beauty, home and gardening as well as consumer electronic.
In the future, online shopping for these items is expected to continue to grow. As the number of internet users increases it is expected that online shopping will become more popular in the future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and 167.86.99.95 that they offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is a major European ecommerce market. When they shop online the customers of the UK are mostly influenced by price, convenience, and a variety of products. These factors make it a great location for retailers looking to improve their online presence and provide an easy shopping experience.
In the COVID-19 pandemic online sales grew significantly as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued after the pandemic, as consumers continue to buy online as an alternative.
Shopping online is a significant part of UK retail, and certain estimates suggest that it will account for a third of retail sales by 2024. This is due to the growing popularity of e-commerce among consumers and advances in technology.
In the UK, 57% of shoppers who shop online cite convenience as the main reason for them to shop online shopping sites in uk for electronics. The 48 percent who claim it's easier to find bargains and special offers and the 37% who claim there is a greater range of merchandise available online are behind. This is in contrast to Europe where a higher percentage of shoppers stated lower prices as the main reason behind their purchase online.
Consumers are also open to trying new brands and products when they shop online. Almost a quarter of online shoppers have bought items they have never bought in a store previously, and a majority are willing to try new items when purchasing from the marketplaces like Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of online shoppers have used this option in the past year.
A robust return policy on the internet for the UK is also an important aspect of e-commerce. The majority of shoppers (59%) will research a retailer's returns policy before buying, and nearly half will expect a retailer to be responsible for arranging and paying for return shipping.
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