Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer fashion at one of the UK's leading department stores. Shop for brands such as Reformation, Rixo, and Ganni as well as beauty and homewares, tech and more.

ASOS has 850+ brands in tall, petite and curvaceous styles. Oh Polly, a favourite of influencers, stocks two-piece dresses and body-con Tops Pen Holder Set. Nasty Gal, a cult favourite brand focuses on vintage-inspired styles. The fast-fashion giant BooHoo offers a variety of womenswear that is affordable.

ASOS

Established in 2000, ASOS (which stands for As Seen On Screen) was designed with fashion-conscious customers in their 20s in mind. The company initially raised funds by selling inexpensive copies of fashions worn by celebrities such as Sienna Miller and Kate Moss. However, a year later founders Nick Robertson and Susanne Clarke decided to concentrate solely on clothing, as it would yield the highest returns.

The ASOS website has a wide range of sizes and products including maternity and extra size clothing accessories, shoes and stationary. The ASOS website also provides numerous trends guides, #AsSeenOnMe, and other content that will inspire. Customers can also create private boards and add items to their wish lists.

The mobile app of ASOS offers a seamless shopping experience, with saved items synchronized and quick checkout. The app displays information about stock to avoid disappointment when an item is not in inventory. This is a great illustration of how retailers can make use of e-commerce technology to improve customer engagement and increase brand loyalty.

George at ASDA

George, Asda's fashion brand, was founded in 1989. It provides clothing for men, woman and children. George offers a variety of clothing that is priced affordably and ethically sourced. Customers can purchase clothing online, at more than 500 Asda stores, and also on the George website.

The collection is influenced by the 'quiet luxe trend and includes pieces made from linen, cotton, and silk blends. The collection includes slouchy suits as well as printed co-ords, and ribbed separates. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and go up to about 77 pounds (for full suits).

ASDA George, a fast fashion retailer, creates new store plans and guidelines "generally every six weeks". Visual Retailing's software for retail planning to modernise and future-proof its planning process. It is now able to create visual merchandising layouts and briefs with unprecedented speed efficiency, Softball Pitching Mat speed, and ease. The company also uses StyleShoots all-in-one photography machines, which instantly remove garments from their backgrounds. They can then be uploaded into the Visual Retailing system for instant use in VM layouts. This increases the merchandising uniformity and ensures that all stores are provided with the identical information.

Debenhams

Debenhams is one of the oldest department store chains offers an array of clothing and other products. It has a broad selection of brands, and there are regular sales and discounts. In addition, the company offers a variety of options to help customers find what they're searching for.

The retailer started in London in 1778, initially as a drapers' shop. Over the years it has expanded into a huge department store chain with global reach. It is a leading retailer of fashion that is renowned for its exclusive brands and designer clothing. It has a large online presence.

Debenhams continues to run its online store despite stores closing during the COVID-19 Pandemic. Boohoo Group purchased the company's website and brand for the sum of P55 million. The acquisition highlights the increasing power shift away from brick-and mortar retailers to more agile online counterparts. This trend is likely to continue as sales in physical stores continue to fall.

Topshop

Topshop is a fashion store that sells women's and men's clothes, as well as accessories. It has several different collections that include Collections and Boutique. The company offers stylist services that suggest clothing based on the user's personality. This is a great feature for people who are unsure or beginners.

The company's fortunes have taken a turn towards the downwards and it now appears like the entire Arcadia group - which includes Dorothy Perkins, Topshop and Boohoo could be in danger of collapse (Yahoo Finance 2012). The business's fortunes changed towards the downwards and it appears that the entire Arcadia Group - - which includes Topshop, Dorothy Perkins, and Boohoo -- could be headed towards collapse (Yahoo Finance, 2012).

The unique selling point of Topshop was that it was the closest a high-street shopper could get to catwalk fashion. However, this is what killed it. When Asos and Boohoo started offering the same trendy trends at a lower cost, customers stopped visiting the shops in masses.

Unintentionally

Missguided is a UK fashion site that sells trendy pieces inspired by the style of celebrities. Its website is feminine with the theme of white and pink. On its website, it offers a variety of models and products for women. Customers can avail free next-day delivery and a student discount on the site.

The site is targeted towards 16-34 year-olds and has many products. The brand is a competitor of Boohoo which is a fashion retailer that also sells trendy clothing for the same market. The website is adorned with large headings and images of clothing products. Boohoo lets users subscribe to their newsletter and receive updates regarding new products.

The company was created by Nitin Passi who described the look of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers across more than 100 countries. The company's own fashion clothing line is designed and sourced mostly in the United Kingdom. In addition to its own label the company also carries brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on a concept that maximizes profits by selling to a younger audience who seeks out the latest and trendy clothes at a reasonable price. This segment, which is comprised of those under the age of 30 is a huge market segment in the world.

Boohoo employees have access to a range of benefits that include pension plans as well as bonus schemes. The company also prioritizes employee health with gyms in the workplace, free healthcare cash plans, and mental health services. The company is renowned for its dedication to size-inclusivity. It offers detailed size charts for clothing to aid shoppers in finding the perfect size.

Amazon

As the world's largest online store Amazon's UK branch offers a wide range of clothes, shoes and other accessories. You can also buy groceries, household goods and tools for DIY. The site offers a wide range of international brands and product.

Other online stores worth checking out include River Island for fashion-led pieces inspired by the catwalk and the fashion of celebrities, Mango for affordable yet stylish Spanish clothes that appear like a lot higher priced than they actually are, and Lavish Alice which is a go to for designer inspired styles that are great for both dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the website's fashions.

Department store chain John Lewis is another must-visit for fashion-conscious shoppers, given that their collections span all major categories, including cosmetics and cutting edge electricals. They also offer a broad assortment of household items including unique tea caddies.