Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer fashion at one of the UK's most renowned department stores. Find brands like Reformation, Rixo, and Ganni as well as beauty tech, homewares, and much more.

ASOS offers over 850 brands across petite, tall and curvaceous styles. Oh Polly, a favourite of influencers, stocks two-piece dresses and body-con set. Nasty Gal, a popular brand that is renowned for its vintage-inspired designs. Fast-fashion behemoth BooHoo offers a range of womenswear that is affordable.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was created with fashion-conscious consumers in their twenties in mind. The company initially raised funds through the sale of cheap replicas of the clothes worn by celebrities like Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to focus solely on clothing as it would bring the best returns.

The ASOS website offers a wide variety of sizes and items, including maternity and plus size clothing, accessories, shoes, and stationary. It also offers a variety of trend guides and #AsSeenOnMe content that inspire. Customers can also add items to their wish list and create private boards to keep track of their favorite items.

ASOS's mobile app offers seamless shopping, with saved items sync and Booda Clean Step Litter Pan a quick checkout. The app shows stock information to help prevent disappointment when an item is not in availability. This is a great illustration of how retailers can make use of the power of e-commerce to improve customer engagement and build loyalty.

George at ASDA

George, Asda's fashion brand, was founded in 1989. It provides clothing for men, woman, and children. George offers a wide selection of reasonably priced and ethically sourced clothing. Customers can purchase clothing online, in more than 500 Asda stores, and on the George Website.

The collection is inspired by the 'quiet luxe' trend and features pieces made of cotton, linen and silk blends. The line features slouchy suiting and ribbed knit separates and printed co-ords. Prices start at 12 pounds (for an 100 percent Supima Cotton T-shirt) and can go up to 77 pounds (for complete suits).

As a fast-fashion store, ASDA George creates new store planograms and directives "generally every six weeks". Visual Retailing's software for retail planning is used by the company to modernise its planning process and make it more future-proof. It is now able to send visual merchandising design and briefs with unprecedented speed efficiency, efficacy, and simplicity. The company also makes use of StyleShoots all-in-one photography machines, that instantly remove garments from their backgrounds. They can then be uploaded to the Visual Retailing system for instant use in VM layouts. This can help increase the merchandising efficiency and ensure that all its stores have the identical information.

Debenhams

Debenhams, one of the oldest department stores, offers a variety of clothing and other items. It has a broad selection of brands, and there are regular sales and discounts. The company also offers various services to help its customers find the products they're seeking.

The first store opened in 1778 as a draper's business in London. Over the years, it expanded into a major department store chain with a worldwide presence. It is a leading retailer of fashion and is known for its exclusive designer brands and clothing. It also has a substantial online presence.

Debenhams continues to run its online business despite a few stores closing during the COVID-19 Pandemic. Boohoo Group purchased the company's website and brand for the sum of P55 million. The purchase highlights the growing power shift away from brick-and mortar stores to more agile online counterparts. This trend is expected to continue as the number of consumers is declining in physical stores.

Topshop

Topshop is a fashion retailer that sells women's and men's clothes, as well as accessories. It offers a variety of collections, including Collections and Boutique. The company also offers an option to stylists that suggest clothing based on the user's personality and preferences. This is a great feature for indecisive people or Vimeo fashion newbies.

The company's fortunes have taken a turn towards the downwards and now it appears like the entire Arcadia Group - which includes Dorothy Perkins, Topshop, and Boohoo - could be on the verge of crashing (Yahoo Finance 2012). However, the company's fortunes have taken a turn towards the downwards and it now appears like the whole Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo - could be nearing the brink of collapse (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point of being the closest high-street shopper could get to catwalk fashion, but this was what ultimately killed it. When Asos and Boohoo started offering the same trendy trends at a lower price, shoppers have stopped coming to the shops in masses.

Unintentionally

Missguided, a fashion-focused UK website, sells trendy pieces inspired by the fashion of celebrities. Its website is feminine and has a a pink and white theme. It also features a variety of female models and clothing items on its site. The site provides free next-day delivery and a student discount for customers.

The site is targeted towards the 16-34 age group and has a large range of products. The brand is a competitor of Boohoo, a clothing retailer that also sells on-trend clothes for the same demographic. The site has bold headings that include images of clothing. Boohoo also lets users sign up to their newsletter and get emails about new products.

Nitin Pasi was the founder of Missguided in 2000. He described the aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo, an online retailer of fast fashion, based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. Its own brand of fashionable clothing is created and manufactured mostly in the United Kingdom. In addition to its own label, the company also sells brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on maximising profits by selling to young people who are looking for trendy and new clothes at affordable prices. This market segment, comprised of people who are under 30 years old, is an enormous market segment in the world.

Boohoo's employees enjoy a variety of perks that include competitive bonus programs and long-term financial security through pension plans. The company prioritizes employee health through gyms on-site, free healthcare cash plans, and mental health support. The company is also renowned for its dedication to sizing diversity, with detailed clothing size charts that help shoppers find the perfect fit.

Amazon

Amazon UK is the largest online retailer in the world. It has a broad range of clothing, footwear and accessories. You can also buy groceries, household items, and tools for DIY. The site has a variety of international brands and products.

Other online stores worth checking out are river island for trendy pieces that are inspired by the catwalk and celebrity style, Mango for affordable yet fashionable Spanish clothes that look a lot more expensive than they actually are, and Lavish Alice which is a go to for designer inspired styles that can be worn dressed up or dressed down days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and [empty] Eva Longoria as fans of its looks.

John Lewis, a department store chain, is another must visit for fashion lovers. Their range includes modern electronics and cosmetics. They also stock a wide selection of household products like unique tea caddies.