Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer clothing at one of the UK's leading department stores. Find brands such as Reformation, Rixo, and Ganni as well as beauty, homewares, tech, and more.

ASOS has over 800 brands in petite tall, tall, and curve collections. Popular with the masses, Oh Polly sells two-piece sets and body-con dresses while cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo, the fast-fashion giant offers affordable womenswear.

ASOS

ASOS was founded in 2000, with the fashion-conscious shopper in their 20s as its target audience. The company raised funds for its initial startup by selling cheap copies of celebrity fashions such as the ones worn by Kate Moss and Sienna Miller. But, after a few years, founders Nick Robertson and Susanne Clarke decided to focus on clothing since this would generate the highest returns.

The ASOS website has a range of sizes and types including maternity clothing and accessories, plus-size clothing such as shoes and stationary. It also has a selection of fashion guides and #AsSeenOnMe posts to provide inspiration. Customers can add items to a wish list and create private boards to keep track of their favourites.

The ASOS mobile app offers seamless shopping with the synchronization of your saved items and quick checkout. The app shows stock information to avoid disappointment when an item is not in inventory. This is an excellent illustration of how retailers can use the power of e-commerce to improve customer engagement and increase loyalty.

George at ASDA

George, the fashion brand of Asda, was founded in 1989. It provides clothes for women, men, and children. George offers a selection of clothes that are affordable and ethically made. Customers can buy clothing on the internet, in over 500 Asda stores, and also on the George website.

The collection is inspired by the 'quiet luxe' trend and features pieces made from linen, cotton, and silk blends. The line features slouchy suiting and ribbed knit separates and printed co-ords. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and can go up to around 77 pounds (for complete suits).

As a fast-fashion retailer, ASDA George creates new store planograms and instructions "generally every six weeks". Visual Retailing's retail-planning software is used by the company to modernize its planning process and make it more future-proof. It is now able to create visual merchandising layouts and briefs at a rate that is unprecedented efficiency, speed, and ease. StyleShoots is a multi-purpose photography machine, takes garments off the background and uploads them into Visual Retailing for immediate use in VM Layouts. This helps increase merchandising conformity and disposable Coffee cups (https://Vimeo.com/931624579) ensures that all stores are provided with the identical information.

Debenhams

Debenhams, one of the oldest department stores, offers various clothing items and other products. It offers a wide range of brands, and there are regular sales and discounts. The company also offers a range of services to help customers find the items they are looking for.

The retailer began operations in 1778 as a draper's store in London. In the following years, it has grown into a huge department store chain with a worldwide presence. It is a top retailer of fashion and is known for its exclusive designer brands and clothing. It has a huge online presence.

Debenhams has continued to operate its online business despite some stores closing during the COVID-19 Pandemic. Boohoo Group purchased the company's brand and websites for PS55million. The acquisition highlights the increasing power shift away from brick-and mortar retailers to more agile online counterparts. This trend is expected to continue as sales in physical stores continue to decline.

Topshop

Topshop is a retailer of fashion that sells Sorel Men's Wool Slippers and women's clothing as well as accessories. It has different collections, including Collections, Boutique and Style. The company provides stylist services that recommend clothes according to the persona of the customer. This is a great feature for indecisive people or fashion newbies.

The company's fortunes have changed for the worse, and now it looks like the entire Arcadia group - which includes Topshop, Dorothy Perkins, and Boohoo - may be on the verge of collapse (Yahoo Finance 2012). However the fortunes of the company have shifted to the negative and it appears like the entire Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo is on the verge of collapse (Yahoo Finance 2012).

The most distinctive selling point of Topshop was that it was the closest that a high-street shopper could be to catwalk style. However, this is what killed it. Asos and Boohoo began offering the same fashions at lower prices. Shops were shut down by the tens of thousands.

Unintentionally

Missguided is a UK fashion site that sells fashionable pieces inspired by the style of celebrities. Its website is feminine and has a an all-white and pink theme. It also showcases female models and clothes on its website. The website offers free next-day delivery as well as students can avail a discount for customers.

The site is targeted at the 16-34 age group and has an extensive selection of products. The brand is a rival of Boohoo, a retailer of fashion which also sells trendy clothes for the same market. Its website displays bold headings and includes pictures of clothing items. Boohoo lets users subscribe to their newsletter and receive updates on new products.

Nitin Pasi was the founder of Missguided in 2000. He described the aesthetic as "Kardashianesque". In 2022 Missguided was placed in administration, with millions of dollars owed to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers across more than 100 countries. Its own brand of fashionable clothes is designed and made mostly in the United Kingdom. In addition to its own label, the company also has brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The brand's business model is based on a concept that maximizes profits by catering to a young demographic who seeks out the latest and trendy clothes at a reasonable price. This group, comprised of people under the age of 30 is a huge market in the world.

Boohoo's employees enjoy a variety of benefits, including competitive bonus schemes and long-term financial security with pension plans. The company also prioritizes employee health with gyms in the workplace and free healthcare cash plans, as well as mental health support. The company is also renowned for its dedication to sizing diversity, with detailed clothing size charts enabling shoppers to find the right fit.

Amazon

As the world's biggest online retailer Amazon's UK branch offers a wide selection of clothing, shoes and accessories. You can also buy food items, household products and tools for DIY. The site offers a wide range of international brands and product.

Other e-commerce shops worth a look include river island for trendy pieces that are inspired by the catwalk and celebrity style, Mango for affordable yet stylish Spanish clothes that appear like a lot more expensive than they are, and Lavish Alice, which is a top choice for designer inspired styles which are perfect for dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are avid fans of the shop's designs.

John Lewis, a department store chain, is another must visit for fashion lovers. Their collection includes a wide range of cosmetics and the latest electricals. They also stock a wide assortment of household items, such as unique tea caddies.