A Content Marketing Funnel Explained

A content marketing funnel is a way to assist potential customers to learn about your brand, discover solutions to their problems, and feel confident about buying from you. Different types of content work better for every phase of the funnel.

At the top of the funnel Infographics, videos, and checklists attract attention, bring in leads, and keep the readers interested. Templates and guides that are gated perform very well at this point.

Awareness

At this stage, consumers are only aware of the existence of your brand and the solutions you offer. This is the stage where content is designed to educate potential customers and inform them about the challenges your solution addresses as well as its differences from competitors.

Take note of the keywords your customers use when searching online. Keyword research can be used to determine the terms your target audience is using when they search online. This will aid you in determining if your product or service is in demand. These information can be used to build an editorial calendar and determine which content pieces should be designed to target these keywords.

As a bonus producing content for this phase of the funnel helps you build your brand's affinity with customers. The more your consumers know about your brand, they will trust you more in your ability to solve their issues. This translates into higher conversion rates, be it purchase orders, newsletter sign-ups or clickthroughs to your site.

A well-executed strategy for content will assist in closing this conversion gap. If, for instance, you observe that the majority of your content is targeted at increasing awareness, but not enough is influencing consumers to make a buying decision, then you could increase your spending on marketing campaigns that target middle-funnel keyword phrases.

Social media is yet another method to boost your bottom-of-the-funnel conversion. Social media platforms such as Twitter and Facebook let you interact directly with your customers giving you the opportunity to showcase your customer care. This can include posting positive reviews on Twitter to promoting special deals.

You can also make use of existing content to draw customers to the bottom of the funnel like blog posts or case studies. For instance, if you write a post about how your product is superior than the competition's and you want to post it on social networks and encourage readers to sign up to your email list to receive more information. You can also encourage conversions in this stage by asking users to include your name on their social media posts once they have tried your product. This will encourage other people to follow suit and will help spread the word about the brand.

Consideration

A successful content marketing strategy should include various types of content to attract customers at every stage of the funnel. For instance campaigns to promote brand awareness could include ad content, er.gnu-darwin.org but they should also include blogs and infographics that address common concerns and objections. The content can then be shared via social media and emails to drive organic traffic.

As consumers progress through the consideration stage and begin to look for specific features of products that will assist them to make a purchasing decision. This is the perfect time to make use of FAQ pages. Utilize tools for keyword research like Ubersuggest, or search popular hashtags within your industry to discover questions that your customers are asking. Create answers to these questions and place them on your content funnel map.

During this stage it is essential to present an enticing and compelling argument that shows how your product or services will solve their problems and make them more cash. The content should also emphasize the distinctiveness of your brand when compared to that of your competitors.

This is a simple stage to gauge because the consumer is making a decision to buy. To determine if you're getting the job completed, check out indicators like conversion rates or the number of payments made and click-through rates.

As consumers move into the advocacy stage they become loyal fans of your brand. They also share your content because they feel strongly about it. This is a powerful method of growing your audience. You'll need to create content that is inspiring people to share it instead of just focus on engagement metrics. Utilize Sprout Social, for example to track social shares that are a result of your content marketing efforts. This will give you a much more accurate picture of your influence.

Decision

In the final phase consumers are seeking documents that support their purchase and provides instructions on how to use the product. At this point, they want to be confident that the solution will solve their issue and will make their investment worth it. At this point, high-quality content, like product guides as well as case study videos and customer success stories are essential. Your customers want to be able have questions answered and get answers from your support team. Sending them customized emails and 24 hour customer support is a great way to please your customers and encourage them to share their experience with others.

At this point you're hoping that your customer will become a brand advocate and recommend your product to their colleagues and friends. To convert these advocates into raving fans you'll need to provide them with useful information that will allow them to make the most of your product or service. You can accomplish this by creating personalised newsletters, tutorial video as well as free trial offers and loyalty programs.

Once your audience has transformed from leads into paying customers, it's time to focus on retention. Content marketing funnels usually concentrate on revenue as the final goal. However, consumers will continue to interact and interact with brands after they make an purchase. For this reason, it's important to reimagine the funnel as a loop model rather than an unchanging structure that ends with revenue.

The standard funnels for content marketing are helpful in creating your strategy however, they don't consider the complexity of the buyer's journey. Instead thinking of the funnel in a loop model will help you create an effective and holistic content marketing strategy. By planning for [Redirect-303] every stage of the process you'll be able to create content that is engaging your audience and drive conversions. You can then use the data from these conversions to optimize your strategy and ensure it is working effectively. Are you interested in learning how this approach can benefit your business? Contact us today to request a complimentary content marketing playbook.

Retention

A funnel for content marketing is a useful tool that helps brands plan their strategy, implement it, and measure its effectiveness. It will also help them determine the areas where they are lacking in their strategy. If a brand has a lot of content geared towards attention and interest, but only a few pieces aimed at the middle of funnel, it should create content for this stage.

One of the best ways to gauge how on-target your content is to use tools like Ahrefs to look at the average time spent on page and bounce rate of each piece. The higher these numbers are, the more effective your content.

It is essential to keep up-to-date the digital content marketing you write to be at the top of your funnel. This will ensure that your audience stays engaged and curious about your brand and the products or services it offers. The best way to do this is by creating new content that is focused on specific keywords, addresses questions that are likely to be asked by your customers and includes the most up-to-date information about your industry or product.

As your audience enters MOFU the audience will be looking for more details about your products or services, as well as solutions to their problems. In this stage, it's important to build trust by providing honest reviews and demonstrating the value.

In the final phase of your content marketing funnel, your customers will decide whether they want to purchase. This is typically done via restricted content that requires an email address or some other type of registration to gain access. The content marketing on social media is designed to convert the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team will then follow to follow up.

You can still influence the customer journeys through your brand, even though the support and sales teams are responsible for retention of customers. Create content that delights your customers throughout the entire process of content marketing. This could include useful sources, information behind-the-scenes and special promotions that only your customers have access to. If you can create a sense of trust among your audience, they'll serve as authentic advocates for your brand and reduce the time it takes to sell your product.