Myth #3. Any type is fine. Typography is an important part of a logo. Most of the time, the typography is just to complement the design element or just to announce the brand name. It's an art form to develop a new font, or choose the right type for your logo. Choose the type that best suits the brand. You can add your own twist to the type by experimenting. Keep in mind that many large global brands have only typography for their logo units.

Let me ask you this: Have you seen a big or famous brand without a logo? I bet you haven't. Logos are crucial for businesses. If large businesses like Fortune 500 have their logos, then start-ups and small businesses can easily see the importance. Although it may not be large, it has a significant impact on the success of a business. A logo is essential for any business.

So, it's the logo design that creates imagination and you begin to analyze the credibility and quality of that particular company. If you find that the logo and products are both cheap, you will not be tempted to use that company.

There are some things you need to keep in mind when designing your logo. Before you begin, these are the things you need to keep in mind. A logo should be memorable and easy to describe, as well as look great in plain black. It should also be scalable.

Care should also be taken in selecting the colours for your logo. It is best to use only the CYMK/RGB colour methods. This will ensure your logo will look great on your website and printed marketing materials. You should ensure that your logo is well presented on printed marketing materials in black and white. You may need to fax corporate material printed on letterheads using your logo. Doing this will ensure it will arrive at the other end.

It is also a bad idea to hire your neighbor's boy to do a course in design. What kind of knowledge will he have on corporate identity and brand image? How will he be capable of empowering you to compete with giant corporations with visually stunning logo designs? An amateur designer won?t be able understand such things. He will only want to create a little bit of design after understanding the concept to the fullest extent of his abilities.

Let's look at some of the biggest brands to see what we can learn from them. You can see the logos at Google, Toyota and Nike. This shows that simplicity and server pro kamboja uniqueness in design are key principles. If your logo is not unique and simple, then it can never stand-out and, consequently, it can never win the trust of your market or become memorable. You must keep your target audience in mind when creating your logo. Only then, you can start designing your business logo.