Keep in mind, when designing a logo for your company, that it might be printed on an address label or a hoarding. It should be easily scaleable. It should be easily identifiable in any background and any color. Though a logo has a particular color but experience says that you sometimes might need to print it in gray scale or various backgrounds. Keep this in mind when designing your logo. Remember that your logo should be scaleable down to half an inch without losing any detail. Look at giants like FedEx, Nike, Reebok. Their logos, which are simple and easily recognizable, are simple.

You should also not hire your neighbor's son to do a design course. What kind of knowledge does he have about branding and corporate identity? How will he be in a position to help you compete against giant companies with stunning logo designs? An amateur designer won't be able to know such things, and he will only care about creating small pieces of design after understanding your concept.

You should also remember that your logo design does NOT have to be representative of your company's activities. You can draw attention to your company's core values, such as teamwork and networking. This works well when services are not easy to define.

Hire a graphic artist who can scale images so they look the same in all sizes. A logo design representative of your corporate image should be able adapt to wherever your business moves next.

Your logo has to be simple: It should not be a complex element. Many people believe that the logo should be complex. Your logo should be clear and easy to understand by everyone. If your costumers can't understand the logo, how will they be capable of understanding your company?

It is not a good idea in every instance to include tools of the trade or profession you are representing into your logo. Meaning: A hotel logo should not show food or a plate. A hospital logo, doctor's logo, or doctor's logo do not have to show a stethoscope. It doesn't have to be relevant. The Nike logo doesn't show a shoe and the Mercedes logo doesn't show a car.

When I start thinking up a brand's design, I always start with the first letter. If you were creating Brooklyn's Finest Beer I would start with the letters F, B, and akun vip jepang B again. It's not an old technique, but it's still quite original. Sometimes just writing the name down in a beautiful font is enough.