Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothes to pyjamas in one of the UK’s leading department stores. Expect to find brands like Reformation, Rixo and Ganni along with homeware, beauty tech, and much more.

ASOS offers over 850 brands across petite tall, tall, and curvaceous ranges. Influencer favourite Oh Polly stocks two-piece sets and body-con dresses while the cult favorite Nasty Gal focuses on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a selection of affordable womenswear clothes.

ASOS

In 2000, ASOS (which stands for As Seen On Screen) was created with fashion-conscious customers in their 20s in mind. The company was able to raise funds for its initial startup by selling cheap copies of celebrity fashions such as the ones worn by Kate Moss and Sienna Miller. But a year later, founders Nick Robertson and Susanne Clarke decided to focus on clothing since they could earn the highest profits.

The ASOS website has a variety of sizes and types, including maternity clothes and accessories, plus-size clothing including shoes and stationary. The ASOS website also offers numerous fashion guides, #AsSeenOnMe and Kelty Tactical Gear (vimeo.com) other content that could inspire. Customers can add items to a wish list and create private boards to store their favorite items.

The ASOS mobile app offers seamless shopping, including synchronization of saved items and a quick checkout. The app shows stock information to avoid disappointment when an item is not in availability. This is a great example of how retailers can utilize e-commerce to improve customer engagement and build brand loyalty.

George at ASDA

George, the fashion brand of Asda, was founded in 1989. It provides clothes for women, men, and children. The brand guide08.awardspace.biz offers a range of clothing that is priced affordably and ethically sourced. Customers can buy clothing online, in over 500 Asda stores, and on the George website.

The collection is inspired by the 'quiet luxe' trend and features pieces made from cotton, linen, and silk blends. The collection includes slouchy suits as well as printed co-ords and ribbed separates. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and can go up to around 77 pounds (for complete suits).

As a retailer that sells fast-fashion, ASDA George creates new store planograms and instructions "generally every six weeks". Visual Retailing's software for planning retail is employed by the company to modernise its planning process and ensure it is future-proof. This enables it to send briefs and layouts of merchandising with incredible speed and efficiency. StyleShoots is a multi-purpose photo machine, removes clothing from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This can help increase merchandising compliance and ensure that all of its stores are provided Dog Snacks With Bacon the identical information.

Debenhams

Debenhams, one of the UK’s oldest department store chains offers a variety of clothing and other products. It also offers a wide range of brands and offers regular sales and discounts. In addition the company provides a variety of options to help customers find what they're searching for.

The first store opened in 1778 as a draper's store in London. Over the years it has evolved into a large chain of department stores with a global presence. It is a leading fashion retailer that is known for its exclusive brands and designer clothing. It has a large online presence.

Debenhams continues to run its online store despite stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's websites and brand for a sum of PS55 million. The deal highlights the increasing power shift from retailers burdened by brick-and-mortar investment to their more nimble online counterparts. This trend is expected to continue as the number of customers continues to decline in physical stores.

Topshop

Topshop is an online fashion store. It offers clothes for women and men, as well as accessories. It has a variety of lines that include Collections and Boutique. The company provides stylist services that suggest clothes based on the individual's style. This is a great feature for fashion-conscious or people who are unsure.

In the past, a visit to London's Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes which was the most famous store's spacious interior filled with makeup, shoes, and clothes to peruse as you navigated its labyrinth of mirrored escalators to the beat of thumping house music. However the fortunes of the company have changed for the worse and it now appears like the whole Arcadia group comprising Topshop, Dorothy Perkins and Boohoo may be on the verge of collapse (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point that it was the closest high street shopper was to catwalk fashions however, this was what ultimately killed it. Asos and Boohoo started offering the same styles that were trending at a cheaper price. Shops were shut down by the thousands.

Misguided

Missguided is a UK fashion website that sells fashionable pieces inspired by celebrity style. Its website is feminine and has a a pink and white theme. It also showcases female models and clothes on its website. Customers can avail free next-day delivery and a special discount for students on the website.

The site is targeted at the 16-34 age group and has many products. The brand is a rival of Boohoo which is a fashion retailer that also sells trendy clothing to the same target audience. Its website displays bold headings and includes pictures of clothing items. Boohoo also lets users sign up to their newsletter and get emails about new products.

Nitin Pasi founded Missguided in 2000. He described the style as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of high-end fashion, based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers in over 100 countries. Its own fashion clothing brand is designed and sourced mostly in the United Kingdom. In addition to its own label the company also carries brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on a strategy that maximizes profits by catering to a young demographic who seeks out the latest and trendy clothing at a bargain. This segment, which is comprised of those under the age of 30 is a huge market segment in the world.

Boohoo employees enjoy a variety of benefits such as pension plans and bonus schemes. The company is committed to employee health through gyms on-site, free healthcare cash plans and mental assistance. The company is also known for its commitment to size diversity with precise size charts that allow shoppers to find the right fit.

Amazon

As the world's largest online store Amazon's UK branch offers a wide assortment of shoes, clothing and accessories. You can also purchase groceries, household goods and tools for DIY. The site features a variety of international brands and product.

Other online stores worth a look include river island for trendy pieces inspired by the catwalk and celebrity style, Mango for affordable yet fashionable Spanish clothes that appear a lot more expensive than they actually are, and Lavish Alice which is a must-visit for designer inspired styles that are great for both dressed up or dressed down days. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.

Department chain John Lewis is another must-visit for fashion lovers, given that their collection spans across all major categories including cosmetics and cutting edge electricals. They also have a wide assortment of household items, such as unique tea caddies.