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The online retail market has been growing continuously since its inception. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.
Shopping online is a popular way for consumers to research brands and make purchases. 45percent of them prefer to "buy online and then pick it up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online shopping Figures Uk retail sales in the UK
It's not a secret that retail sales online have increased dramatically in the UK over recent years. According to 2023's statistics the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This growth is fueled by the changing habits of consumers and the use of digital transformation technologies by retailers. Bricks and mortar shops are gaining popularity as shoppers increasingly turn to online retailers.
With this in mind, it's essential for both pureplay and omni channel retailers to know what motivates consumers to buy online. We've compiled retail sales figures and stats that are both eye-opening and informative to assist you.
Of all the sectors of retail, fashion is the most sought-after with 28 percent of all sales made through e-commerce in the UK. This is likely due to a wider selection of products accessible and the convenience of being able to try on clothes without having to leave your home. Electronics comes in second, with 16% of all online sales. This is likely because of the constant need for new devices and the desire to stay current with the latest technologies. Hobbies and leisure items are also popular items to purchase online, accounting for 15% of all online sales.
When asked what factors drive consumers to shop online 57% of UK customers cited convenience as the primary driver. Then, 48% mentioned price comparison and 37% of them said they were looking for discounts or special deals. These findings indicate that UK shoppers are less price-driven than their European counterparts and are more focused upon convenience and a wide variety.
2. Online shopping in the UK
Online shopping is becoming a part of daily life for many UK customers. More than half of UK residents aged 65 and older have made a purchase online within the last year. With a wide variety of payment methods available, shoppers can also choose the best time and method for their goods to be delivered.
While there are many reasons to shop good online shopping sites uk among them, the most popular include convenience price, availability, and price. In fact 57% of shoppers who shop online mention convenience as the primary reason for their shopping habits. Then, another 48% pointed to lower prices, while 37% cited a wider choice of options.
The shopping habits of UK customers are also becoming increasingly eco-conscious. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They could be able to take action if they find that their purchases are not packaged in an eco green manner.
Some consumers want to make their shopping online sites list experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance, 35% of UK customers have purchased clothes or footwear from a retailer that has their size information stored on file. This lets them skip the return process and get what they want quicker.
It is interesting to note that UK customers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the slow delivery times and know the length of time it takes to receive an item in the mail.
3. Online shopping in the UK by age group
Shopping online in the UK is a favorite pastime for a large number of people. The most popular items to purchase are clothes and accessories followed by groceries, and finally media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely practical for shoppers. It is also simple to compare prices and products online when making these kinds of purchases.
It is crucial to understand that online shoppers are very diverse, which makes it essential for ecommerce companies to know the demographics their customers are looking for when it comes to purchasing products. Additionally, it is also important to be aware of the amount of time each age group spends shopping online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is due to the fact that this age group is very busy and uses multiple devices to complete online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertisements. They also prefer visiting high-street stores to experience products before making a final decision. But this doesn't mean that they will not buy online, as the convenience and stress-free nature of online shopping remains very appealing to them.
Another interesting aspect to consider when shopping online is the fact that older generations are more likely than younger generations to expect and online shopping figures Uk request free shipping on all their purchases. They are also more likely to drop carts if shipping charges seem excessive. Furthermore, as many as 61% of over 55s say they'll add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Women and men in the UK are equally likely to shop for goods online. Women are more likely than men to make big purchases like furniture and electrical appliances. Both groups tend to spend more on clothing, home and garden products consumer electronics, as well as cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by how a retailer responded to the COVID-19 epidemic, with 69% of them seeking out brands that are supportive of and work closely with their local communities.
Shoes and clothing are the most sought-after items for online shopping in the UK. In fact, a whopping 62 percent of female British online shoppers purchased these items in the year 2020. However online sales aren't limited to the clothing sector and there are a myriad of other items available, like kitchenware, jewellery and sports goods.
Shopping online is becoming increasingly popular to find most affordable bargains. Some analysts estimate that by 2024 the sales from e-commerce could be almost one third of retail sales.
While some retailers are struggling to keep up with the growth in online shopping, others are flourishing. In particular the rise of online sales for fashion, health and beauty as well as gardening and home and consumer electronics.
In the near future, online shopping for these items is expected to continue to grow. With the number of people who have access to the internet increasing, it is anticipated that more people will turn to online shopping in the future. With the increasing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online marketplace. When they shop online, the UK's consumers are mostly influenced by price, convenience and the wide variety of products. These factors make it an ideal place for retailers to invest in their online presence and offer an easy online shopping experience.
During the COVID-19 epidemic, online sales increased significantly because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued after the pandemic, as consumers continue to buy online as an alternative.
Online shopping is a significant portion of the UK retail market There are estimates that it could account for one-third of all retail sales by 2024. This increase is the result of the growing acceptance of ecommerce by consumers and technological advances.
In the UK 57% of online shoppers mention convenience as the primary factor driving them to shop online. The 48 percent who say it's easier to find bargains and special deals, and the 37% who say there's a wider selection of products online are closely behind. This contrasts with Europe where a higher percentage of shoppers cited lower prices as the key driver for their purchase online.
Consumers are also open to trying new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of consumers are willing to try new brands when they shop on marketplaces like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this method in the past year.
A strong online return policy for the UK is also a key aspect of e-commerce. The majority of online shoppers (59 percent) will research a retailer's returns policy before purchasing, and a majority will expect the retailer to be responsible for both arranging and paying for return shipping.
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