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Since its humble beginnings, the online retail market has grown steadily. This is especially evident in the UK where e-commerce is responsible for 20% of retail sales.
Online shopping is a popular method for shoppers to research brands and make purchases. 45percent of customers prefer to "buy online and then pick it up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should pay attention to.
1. Online retail sales in the UK
It's hard to deny that online retail sales in the UK have grown significantly in the last few years. According to 2023 statistics the B2C market for online shopping is expected to grow to $120 billion by the end of the year. This growth is a result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. In the end bricks and mortar shops are experiencing a decline in popularity as more shoppers are turning to online stores for their purchases.
With this in mind, it's important for both omni channel and pureplay retailers to know what motivates consumers to buy online. We've put together statistics and figures for retail sales that are both eye-opening and informative to assist you.
Of all the sectors of retail, fashion is the most sought-after with 28 percent of all sales made through e-commerce in the UK. This is likely due to the wide selection of products and the ease of trying on clothes without leaving your home. Electronics comes in second place with 16% of sales made through e-commerce. This is likely because of the constant need for new technology, as well as the desire to stay current with the latest technology. Online sales of leisure and hobbies products represent 15% of all online sales.
When asked what factors drive customers to shop online 57% of UK customers cited convenience as the primary reason. This is followed by 48% who pointed to price comparison and 37% indicated they were seeking special deals or discounts. These results indicate that UK shoppers are less price-driven than their European counterparts and are more focused upon convenience and a wide product selection.
2. Online shopping in the UK
Online shopping is a common part of the lives of many UK residents. More than half of UK residents aged 65 and older have made a purchase on the internet in the past year. Shoppers can select from a range of payment options and also decide when and how they want their purchases delivered.
There are many motives for online shoppers to shop, some of the most common include convenience, price, and availability. In fact, 57% of shoppers who shop online say that convenience is the primary reason for their shopping habits. Then, 48% cited lower prices as a benefit and 37% noted the availability of more choices as well.
UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They can decide to take action if their purchases are not packaged in an eco ecologically friendly way.
Certain consumers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance 35% of UK shoppers have bought clothing, footwear, or accessories from a store that has their size information stored on file. This lets them to skip the return process and to get what they want faster.
It is interesting to know that UK customers are reported to be more eager than ever before to wait for online orders. This could be due to the fact that they are more used to the longer delivery times and have a better understanding of how long it takes for the item to be delivered via the mail.
3. Online shopping in the UK according to the age group
Shopping online is extremely popular in the UK. Clothing and accessories are among the most popular purchases followed by food items, and online Shopping figures uk media like movies and music. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because customers find these sales to be extremely convenient. It is also easy to compare prices and products online when making these types of purchases.
It is crucial to understand that online shoppers are diverse, which is why it is crucial for e-commerce businesses to understand the demographics their customers are looking for when purchasing products. Additionally, it is also important to be aware of the amount of time each age group spends shopping online. For example the younger generation is far more likely to shop on mobile devices than any other age group. This is due to the fact that the younger generation is less time-conscious and uses a variety of devices to complete online tasks.
The older generations are more conservative in their purchasing habits and less influenced by advertising on the internet. They are also more likely to visit high street stores to see and touch products before making a purchase. However, this doesn't mean they won't buy online. The convenience and ease of online shopping online uk clothes are still appealing.
A second interesting factor to take into consideration when shopping online is that older generations are more likely than younger generations to anticipate and demand free shipping on all their purchases. They are also more likely to abandon carts if shipping charges seem excessive. Furthermore 61% of those over 55 say that they will add more items to their shopping carts in order in order to reach the free delivery threshold.
4. Online shopping in the UK depending on gender
Women and men in the UK are equally likely to purchase items on the internet. Women are more likely than men to make large purchases such as electrical and furniture. Both groups are more likely to purchase fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of customers searched for brands that were supportive and worked closely with their local community.
The most sought-after online shopping products in the UK are shoes and clothing. In fact 62 percent of British women who shop online will purchase these items by 2020. Online sales aren't just only limited to clothing. Other products such as jewellery, kitchenware and sports goods are also available.
As a result, online shopping is becoming more popular as a method to find the best prices on these items. In fact, some analysts predict that ecommerce sales will account for almost one third of all retail sales in 2024.
Some retailers are struggling with the rise of online shopping, while others are prospering. Online sales are growing in fashion, health and wellness, home and garden, and consumer electronics.
The trend of buying these items online is likely to continue to expand in the coming years. As the number of people who use the internet increases, it is expected that online shopping will become more popular in the future. As online shopping figures uk (have a peek here) shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also provide an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European ecommerce markets. When shopping online the British consumers are influenced primarily by price, convenience, and the wide variety of products. These factors make it a great location for retailers looking to improve their online presence and offer a seamless shopping experience.
In the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to shopping. This trend has continued post-pandemic, as consumers continue to choose online shopping as a viable alternative.
Online shopping is a significant portion of the UK retail market, with some estimates suggesting that it will account for a third of all retail sales in 2024. This is because of the growing acceptance of e-commerce by consumers as well as technological advances.
57% of UK online shoppers say that convenience is the main reason why they shop online. The 48 percent who claim it's easier to find bargains and special offers as well as the 37% who claim that there's a greater selection of merchandise available online are behind. This contrasts with Europe where a higher proportion of shoppers said that lower prices were the key driver for their decision to shop online.
The online shoppers are also keen to try new products and brands. Nearly 25% of shoppers online have bought items they've never seen in a store before, and half are willing to test new items when purchasing from a marketplace like Amazon. Buy now pay later checkouts are a common choice for UK customers, with 29% of online shoppers using a buy now, pay later option in the last year.
A strong online return policy for the UK is also a key aspect of e-commerce. The majority of online buyers (59%) will check the returns policy of a retailer prior purchasing, and a majority will expect the seller to be responsible for the return and payment shipping.
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