On June 9, 2016, Usher launched a new single from his expected forthcoming album Flawed on the music streaming platform Tidal titled "No Limit" featuring Young Thug, together with a second single titled "Crash" on June 10 for all digital platforms. The lead single, "No Limit" that includes rapper Young Thug initially was serviced to Urban radio on June 9, and finally peaked at number 1 on the Mainstream R&B/Hip-Hop airplay chart, number 32 on the Billboard Hot 100, and number 9 on the hot R&B/Hip-Hop Songs. His seventh studio album Looking 4 Myself was launched on June 8, 2012, worldwide, and received generally positive reviews from contemporary music critics. Bellinger compared the album's music to Usher's Confessions (2004), saying that it's "extra R&B, more city" than Usher's Looking 4 Myself. Talking to The Fader, he described the album as "every little thing you may imagine", saying that it's "gonna be freaking out of right here". On June 28, 2015, Usher grew to become companions with Yoobi the fast-growing college provides company called primarily based out of Los Angeles. On June 12, 2016, it was reported that Raymond signed a administration deal with enterprise companion Scooter Braun. During his tenure, the Cleveland Cavaliers have won 5 Central Division Championships, three Eastern Conference Champions and the 2016 NBA championship on June 19, 2016, which he won as a minority proprietor.

Following the consolidation of the three labels, Usher (and various different artists beforehand signed to the three aforementioned labels) will launch future musical material below RCA Records. It was scheduled to be released in April 2016, however has been pushed back with no release date. In September 2008, Usher launched the fragrances UR for Men and UR for Women. Goldberg, Matt (September 27, 2017). "'Avatar' Sequels Reveal First Look at the Young Cast". Phillips, Matt; Lorenz, Taylor (January 27, 2021). "'Dumb Money' Is on GameStop, and It's Beating Wall Street at Its Own Game". On January 14, 2016, after continuous delays of his eighth album, Usher announced through Daniel Arsham Instagram submit that he modified the title of the album from UR to Flawed. On October 12, 2018, Usher launched his ninth studio album, titled simply A. The official tracklist contains 8 songs with features from Future and Gunna. On March 19, 2013, Usher announced that his eighth studio album, titled UR, was within the works. On March 30, 2015, it was announced that Usher is a co-proprietor, with various different music artists, within the music streaming service Tidal.

On March 6, 2017, it was announced that Usher, Universal Music Group, Steve Stoute, Evolution Media, Jon Jashni, Charles King, and others invested $6 Million in Mass Appeal Magazine. He is part of a bunch which bought the group with a reported whole buy value of $375 million in 2005. He became the third pop artist to personal a large stake in an NBA workforce. I can remember as a kid attending a brand new Edition Concert", and referred to as it "considered one of the best moments in my efficiency history" years later when he was invited on stage with the group to carry out "N.E. Abelian group · Abelisauridae · In it, he starred reverse of Édgar Ramírez, Robert De Niro and Ruben Blades. Within the film he stars alongside Édgar Ramírez, Robert De Niro, Ellen Barkin and Ana de Armas. Usher furthered his acting profession, starring as American former professional boxer Sugar Ray Leonard in the 2016 American-Panamanian biographical sports film Hands of Stone about the profession of Panamanian former professional boxer Roberto Durán. In 2013, he began filming his function as boxer Sugar Ray Leonard for the 2016 American biographical film Hands of Stone, which follows the life of Panamanian boxer Roberto Durán.

RCA Records for on-line streaming and digital download, along with "Champions (from the Motion Picture Hands of Stone)", both on Vevo. On August 26, 2016, Hands of Stone premiered worldwide. On August 30, "Rivals" that includes Future was released and debuted completely on Tidal with its accompanying video. The album Hard II Love was released on September 16, 2016, and obtained typically optimistic evaluations from contemporary music critics. In September 2019, director Lorene Scafaria advised Vulture magazine his cameo was written into the script in 2016, before the movie went into development. On September 8, 2011, Usher appeared on Romeo Santos' second single "Promise" from his debut studio album Formula, Vol. The music grew to become the fourth highest debut on the Billboard Hot a hundred of his profession, behind 1997's "Nice & Slow" at quantity 9, 1998's "My Way" at eight, and 2010's "OMG" at quantity fourteen. In 2013, Usher substituted for CeeLo Green as a coach for the fourth season of NBC's The Voice. On December 16, 2016, Chris Brown launched "Party" as the second single from his forthcoming album Heartbreak on a Full Moon featuring Usher and Gucci Mane. I feel that without Usher, there would be no me, there could be no Chris Brown, there could be no Trey Songz.