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Since its infancy, the online retail market has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a popular way for consumers to explore brands and purchase. 45percent of them prefer to "buy online and then pick it up at the store". This is a change in consumer habits that brick-and mortar shops should be aware of.
1. Online retail sales in the UK
There's no denying that retail sales online have increased substantially in the UK in recent years. According to 2023's statistics the B2C market for e-commerce is expected to reach nearly $120 billion by next year. This increase is the result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as consumers increasingly prefer online retailers.
To achieve this, it is important that both pureplay and omni-channel retailers understand what motivates consumers to shop online. We've compiled retail sales figures and stats that are both eye opening and revealing to help you.
Fashion is the most popular retail industry in the UK, accounting for 28 percent of all e-commerce sales. This is likely due to the wide selection of products and the ease of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is likely due to the constant demand for new gadgets and the desire to stay up-to-date with latest technology. Leisure and hobbies are also a popular purchase online, accounting for 15% of all online sales.
When asked about the factors that drive shoppers to shop online home shop uk discount code, 57% of UK customers cited convenience as the primary driver. This is followed by 48% who pointed to price comparison and 37% stated they were looking for special discounts or watch this video offers. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a large product range.
2. Online shopping in the UK
Shopping online is now a part of daily life for many UK customers. About half of UK people aged 65 and older have made an online purchase within the last year. With a variety of payment methods available buyers can also pick the time and date they would like their purchases to be delivered.
Price, convenience and accessibility are among the top reasons why customers shop online. In fact 57% of shoppers who shop online cite convenience as the main reason for their shopping habits. Another 48% of them cited lower prices, while 37% cited a wider selection of choices.
UK consumers are also becoming more eco conscious in their shopping online. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They might even take action if feel their deliveries are not being packaged in environmentally friendly ways.
In addition to lessening their environmental impact, a few consumers are also trying to make their shopping experience more personal. For example 35% of UK customers have purchased clothing, footwear, or accessories from a store that has their measurements on the file. This lets them skip the return process, and to get what they want quicker.
It is interesting to consider that UK shoppers have been reported to be more eager than ever before to wait for online orders. This could be because they are more accustomed to the longer delivery times and have a better understanding of the time it takes for an item to arrive in the mail.
3. Online shopping in the UK according to the age group
Shopping online shopping websites clothes is extremely popular in the UK. The most sought-after purchases are clothes and accessories followed by groceries, and finally media like movies and music. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also simple to compare prices and products online when making these types of purchases.
It is important to know that online shoppers are diverse. This is why it is crucial for online retailers to know what their target audience is searching for when buying products. Additionally, it is also important to know how much time each age group is spending shopping online. For instance, the younger generation is more likely to shop on mobile devices than any other age group. This is because the younger generation is time-poor and will make use of multiple devices to complete online tasks.
The older generation tends to be more sceptical about their buying habits and less influenced by online advertisements. They also tend to go to stores in the high street to look at and feel items before making an purchase. But this doesn't mean they won't buy online because the convenience and stress-free nature of online shopping is very appealing to them.
Another interesting aspect to take into consideration when shopping online is that older people are more likely than younger generations to anticipate and request free shipping on all their purchases. Additionally they tend to drop their carts when they believe that shipping costs are excessive. Moreover 61% of those over 55 say that they will add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK depending on gender
In the UK both genders are equally likely to shop online. However, women are more likely to make large purchases, such as furniture or electrical appliances, than men. Both groups tend to spend more on fashion products, home and garden items as well as consumer electronics and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of customers were looking for brands that backed and were in close contact with their local communities.
The most popular Online shopping figures uk shopping products in the UK are footwear and clothing. In fact, 62% of British women who shop online will purchase these items by the year 2020. However, online sales aren't restricted to clothing, with a variety of other products on sale, such as kitchenware, jewellery, and sports items.
This is why online shopping is becoming increasingly popular as a way to get the best deals on these items. Some analysts believe that by 2024, ecommerce sales could account for nearly a third of retail sales.
Some retailers are struggling with the rise of online shopping, whereas others are flourishing. Online sales are growing in health and wellness gardening, home and garden and consumer electronic.
The trend of buying these items online is likely to continue to expand in the coming years. With the number of people who have access to the internet continuing to increase it is expected that more and increasing numbers of people will be turning to online shopping in the near future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is among the leading European eCommerce markets. Its consumers are influenced by convenience, price and a variety of goods when they shop online. These factors make it an ideal place for retailers who want to improve their web presence and offer a seamless shopping experience.
During the COVID-19 epidemic, online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued after the outbreak as consumers continue to buy online as an alternative.
Online shopping is an important component of UK retail, uk online shopping Sites for electronics and some estimates suggest that it could make up one-third of sales by 2024. This growth is fueled by the growing popularity of e-commerce among consumers and technological advancements.
57% of UK online shoppers claim that convenience is the main reason why they shop online. This is followed by 48% who highlight that it is easier to discover special deals and offers, and 37% of shoppers say there's a wider selection of merchandise available online. This contrasts with Europe, where a greater percentage of consumers cited lower prices as the primary reason for their purchase online.
Online shoppers are also eager to try new brands and products. Nearly 25% of online shoppers have bought items they've never seen in a store before, and half are willing to test new products when they shop on a marketplace like Amazon. Pay-as-you-go checkouts are a favorite option for UK customers, with 29% of online shoppers using a buy now pay later option in the past year.
In addition to this an effective return policy is an essential aspect of the online shopping landscape for the UK. The majority of online shoppers (59%) check the return policy of a retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.
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