Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer fashion at one of the UK's leading department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside beauty, homeware tech, and much many more.

ASOS has 850+ brands in petite, tall and curvaceous styles. Influencer favourite Oh Polly sells two-piece sets and body-con dress styles, while cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo is a fast-fashion behemoth. BooHoo offers a selection of affordable womenswear clothes.

ASOS

ASOS was founded in 2000, with the fashionable shopper in their twenties as its target audience. The company raised funds to start its business by selling replicas of famous clothes, such as the ones worn by Kate Moss and Sienna Miller. But, after a few years, the founders Nick Robertson and Susanne Clarke decided to focus on clothing since it would yield the highest returns.

The ASOS website has a variety of sizes and types, including maternity clothes, plus-size clothing, accessories, stationary and shoes. It also offers a variety of style guides and #AsSeenOnMe content that provide inspiration. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app offers a seamless shopping experience, with saved items sync and quick checkout. Its app displays stock information to avoid disappointment when an item is out of inventory. This feature is a great example of how retailers can make use of e-commerce technology to improve customer engagement and build brand loyalty.

George at ASDA

George, underbed Storage solutions Asda's fashion brand, was founded in 1989. It has clothing for men, woman and children. The brand offers a variety of affordable and ethically-sourced clothing. Customers can shop on the internet, in over 500 Asda stores, and on the George website.

The new collection is a part of the 'quiet luxury' trend, featuring pieces made of silk, cotton and linen blends. The line features slouchy suiting as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and go up to 77 pounds for complete suits.

ASDA George, a fast fashion retailer, develops new store plans and instructions "generally every six weeks". Visual Retailing's software for retail planning is used by the company to modernize its planning process and make it more future-proof. This allows it to send briefs and merchandising layouts with unparalleled speed, simplicity, and efficiency. The company also uses StyleShoots all-in-one photo machines which instantly remove garments from their backgrounds and advicebookmarks.com can be uploaded to the Visual Retailing system for instant use in VM layouts. This helps increase merchandising conformity and ensures that all stores are provided with the same information.

Debenhams

Debenhams is one of the oldest department store chains offers an array of clothing and other items. It also offers a wide selection of brands and has regular sales and discounts. The company also offers various services to help its customers find the products they're looking for.

The retailer began operations in 1778 as a draper's shop in London. Through the years, it has grown into a massive chain of department stores with global reach. It is a renowned fashion retailer, known for its exclusive brands and designer clothing. It has a Large Puzzle Table online presence.

Debenhams has continued to operate its online store despite stores closing due to the COVID-19 Pandemic. The company recently sold its brand and website to Boohoo Group for PS55 million. The purchase underscores the growing power shift of retailers that are who are weighed down by brick and mortar investments to their more nimble online counterparts. This trend is likely to continue as the number of shoppers continues to decline in physical stores.

Topshop

Topshop is an online fashion store. It offers clothing for men and women, as well as accessories. It has different lines including Collections, Boutique and Style. The company offers a styling service which will suggest clothing based on the individual's style. This is a fantastic option for fashion-conscious or indecisive individuals.

The company's fortunes have changed for the worse and it now appears like the entire Arcadia group - including Dorothy Perkins, Topshop, and Boohoo - may be in danger of crashing (Yahoo Finance 2012). The business's fortunes changed towards the downwards and it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo may be on its way to collapse (Yahoo Finance 2012).

The most distinctive selling point of Topshop was that it was the closest high-street shopper could be to catwalk style. But this was the reason it went under. When Asos and Boohoo started offering the same bang-on-trend trends at lower prices, consumers stopped visiting the stores in a flurry.

Unintentionally

Missguided is a UK fashion site that sells fashionable pieces inspired by celebrity style. The website is feminine, with a a pink and white theme. It also features a variety of female models and clothes on its website. Customers can get free next-day shipping and a student discount on the website.

The site offers a broad range of products and is geared towards 16-34 year olds. The brand is a part of Boohoo, a fashion retailer that also sells trendy clothes for the same audience. The site displays bold headings and includes images of clothing items. Boohoo allows users to sign up to their newsletter and receive emails on new products.

The company was created by Nitin Passi who described the look of the brand as "Kardashianesque". In 2022, Missguided was placed in administration, and owed millions to its suppliers. The business was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of high-end fashion, based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. Its own brand of fashionable clothing is created and manufactured mostly from the United Kingdom. The company also has other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand is based on a concept that maximizes profits by selling to a younger audience who seeks out the latest and trendy clothes at a reasonable price. This market segment, Electric Indoor Grill which is comprised of people who are under 30 years old, represents a large market segment across the globe.

Boohoo employees enjoy a variety of benefits such as pension plans and bonus plans. The company also puts a lot of emphasis on employee wellness with onsite gyms and free healthcare cash plans, as well as mental health support. The company is also known for its commitment to size diversity, with detailed clothing size charts that help shoppers find the perfect fit.

Amazon

As the world's largest online retailer, Amazon's UK branch offers a vast assortment of shoes, clothing and accessories. You can also buy food items, household products and tools for DIY. The site also features a variety of international brands and products.

Other online stores worth checking out include River Island for fashion-led pieces that are inspired by the catwalk and fashion of celebrities, Mango for cable machine accessories affordable yet stylish Spanish clothes that appear like a lot more expensive than they actually are as well as Lavish Alice, which is a must-visit for couture inspired designs which are perfect for dressed up or casual days. The site is populated with names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

Department chain store John Lewis is another must-visit for fashion lovers, given that their selection spans every major category, including cosmetics and cutting edge electricals. They also have a wide range of household goods like unique tea caddies.