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Since its humble beginnings the market for online shopping has continued to grow. This is evident especially in the UK where ecommerce is responsible for 20% of all retail sales.
Many people shop online to research brands prior to purchasing, and 45% like to "buy online, pick up in stores". This is a change in the way people shop that brick-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not a secret that retail sales online have grown significantly in the UK in recent years. In fact, according to 2023's statistics the B2C market for e-commerce is set to hit almost $120 billion by the end of next year. This is because of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are experiencing a decline in popularity as more consumers are turning to online retailers for their purchases.
To do this, it's essential that both omni-channel and pureplay retailers understand what draws consumers to shop online shopping figures uk - http://www.chunwun.com,. To help you understand this, we've compiled a collection of retail sales figures and other statistics that are both eye-opening as well as revealing.
Of all the retail sectors, fashion is the most well-known, accounting for 28 percent list of online shopping sites uk all sales made through e-commerce in the UK. This is likely due to a wider selection of merchandise accessible and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics is second with 16% of e-commerce sales. This is probably due to the constant need for new technology, as well as the desire to stay up-to-date with the latest technologies. Online sales of leisure and hobbies products account for 15% of all e-commerce sales.
When asked what factors drive shoppers to shop online, 57% of UK customers cited convenience as the primary reason. This is followed by 48% who pointed to price comparison and 37% indicated they were seeking special deals or discounts. These findings suggest that consumers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Shopping online is becoming part of the daily routine for many UK customers. Be it for electronic gadgets, groceries or clothes - nearly half of UK residents over the age of 65 have made an online purchase in the last year. With a wide variety of payment methods available, shoppers can also choose how and when they want their goods to be delivered.
Price, convenience and accessibility are among the top reasons why consumers shop online. In fact, 57% of people cite convenience as the primary reason for purchasing online. Additionally, 48% cited lower prices and 37% mentioned a greater choice of options.
UK consumers are also becoming more eco conscious in their shopping online. For instance 79 percent of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They could decide to take action if their purchases are not packaged in an environmentally green manner.
In addition to reducing their environmental impact, a few consumers are also trying to make their online shopping experience more personal. For example, 35% of UK customers have purchased clothes, footwear, and accessories from a retailer who has their size information saved. This allows them skip the return process, and to purchase what they want faster.
It is interesting to note that UK shoppers have been reported to be more eager than ever to wait for online orders. This could be due to the fact that they are more accustomed to the slow delivery times and have a better understanding of how long it takes for the item to be delivered via the mail.
3. Online shopping in the UK depending on age group
Online shopping in the UK is a popular activity for a lot of people. Clothes and accessories are the most popular items followed by groceries and media like music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. It is also simple to compare prices and items online when making these kinds of purchases.
It is crucial to understand that online shoppers are a diverse group. This is why it is crucial for e-commerce businesses to know the type of customer they are searching for when buying products. It is also essential to know how much time each group of shoppers spends online. For instance, the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is very busy and uses multiple devices to complete online tasks.
The older generations are, however, likely to have more conservative buying habits and are less swayed by the online ads. They also prefer visiting high-end stores to touch and feel products before making a decision. But this doesn't mean they won't buy online, as the convenience and ease of use of online shopping is still very appealing to them.
Another interesting aspect to think about when it is about online shopping is that the older generation is more likely to expect and demand free delivery on all of their purchases. In addition they are more likely to abandon their shopping carts if they think that shipping costs are too high. In addition, 61% of over 55s claim that they will add more items to their shopping carts in order to meet a free delivery threshold.
4. Online shopping in the UK according to gender
Women and men in the UK are equally likely to purchase items online. Women are more likely than men to make big purchases, such as electrical appliances and furniture. Both groups tend to spend more on fashion, home and garden products as well as consumer electronics and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of those customers searched for brands that were supportive and collaborated with their local communities.
Shoes and clothing are among the most popular products for online shopping in the UK. In fact, a whopping 62 percent of female British online shoppers purchased these items in 2020. However the online sales don't just apply to the clothing sector with a wide range of other products available including jewellery, kitchenware, and online shopping figures uk sports equipment.
As a result, online shopping is becoming increasingly popular as a way to find the best prices on these products. In fact, some analysts have predicted that e-commerce sales will make up nearly 1/3 of all retail sales in 2024.
Some retailers are struggling with the rising popularity of online shopping, while others are thriving. Online sales are increasing in health and wellness gardening, home and garden and consumer electronic.
The trend of buying these items online is expected to continue to expand in the coming years. As the number of people who use the internet continues to grow, it is expected that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their sites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is one of the leading European ecommerce markets. Its consumers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a great location for retailers looking to invest in their web presence and provide an easy shopping experience.
During the COVID-19 pandemic, online sales increased significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a major component of the UK retail industry, with some estimates suggesting that it will account for a third of all retail sales in 2024. This increase is the result of the growing acceptance of e-commerce by consumers as well as technological advancements.
57% of UK online shoppers say that convenience is the primary reason they shop online. The 48 percent who claim it's easier to find bargains and special deals and the 37% who say there's a wider selection of items available online are behind. This contrasts with Europe where a higher proportion of shoppers cited lower prices as the primary reason for their choice to shop online.
Consumers are also open to trying new brands and products when they shop online. About a quarter of online shoppers have bought products they've never seen in a store before, and half are eager to try new items when purchasing from an online marketplace like Amazon. Buy now pay later checkouts are a common choice for UK shoppers, with 29% of online shoppers using the buy now pay later option in the last year.
A strong online return policy for the UK is also a crucial aspect of e-commerce. The majority of online shoppers (59 percent) check the return policy of a retailer prior to purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.
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