The Search Engines primary job is to bring the most RELEVANT results (websites, videos, articles etc.) to the consumer or person doing the search based on the search term they type in. For example: If you were to Search for "Snake Poison Antidote" on Google, you would be less than pleased and understandably angry if it pulled up websites on snakeskin handbags and boots. You get the idea.

When creating a do-it-yourself SEO contents for your website, it is important to keep the readers in mind. At the end of the day, they are still the one who will read the content not the search engines. A fresh and informative content always sell. In the freelancing world, the phrase "content is king" is exemplified. Think of Internet as real estate, how far will you go to sell a house? If you don't know much about SEO writing, then you can read free SEO tips found all over the web.

I'm not a search engine optimization (SEO) specialist, nor do I play one on TV. However, even a new business owner who creates and updates her own websites can implement some very basic SEO strategies to make her website appear higher in the organic rankings on certain keyword searches.

When you have a new website you should ensure that the URL of your website has a structure that improves its SEO significance. The best way to make your URL more SEO friendly is making use of the feature found in Apache called 'modrewrite'.

SEO news Unfortunately, we can't list all of the search engine optimization strategies here. There are too many to name, but you become more relevant by utilizing them properly. In 2011, we are all well aware of how SPAM works. Ten years ago, it was an easy way for people to make short-term money, but now it's pretty much obsolete.

Each page in your website needs its own tailored title, meta-description, and meta-keywords tag. These need to be focused on the keywords you are trying for. (These are the words or phrases you want to be found at when people are doing searches.) These shouldn't normally be the same on every page. They should be customized to the content that is on that page. You should also keep your visitors in mind as you write them.

Next, do some research on the sites that rank for that particular keyword. What are the top ten sites doing? Who is linking to them? What is their PR ranking? How old is their site? One of the programs that I particularly like is "SEO Elite" that automates these findings for you. It will cost you a little bit, but it will save you hours upon hours of research and give it to you in a report. Now that you have your facts, Pinterest you can tell what you need to do to rank for that keyword.

All right, you've been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I'll get to the "HOW TO's" in just a minute. Let's walk before sprinting into uncharted territory.