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Since its humble beginnings the market for online retail has grown steadily. This is evident especially in the UK where ecommerce is responsible for 20% of all retail sales.
Many shoppers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, then pick it up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
There's no denying that retail sales online have risen significantly in the UK in recent years. In fact, according to data from 2023 the B2C e-commerce market is set to hit almost $120 billion by next year. This increase is the result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as consumers increasingly turn to online retailers.
To do this, it is important that both pureplay and omni-channel retailers understand what motivates consumers to shop online. We've compiled statistics and figures for retail sales that are both eye opening and revealing to help you.
Of all the retail sectors that are available, fashion is the most popular with 28 percent of all sales on e-commerce in the UK. This is likely due to a wider selection of items accessible and the convenience of being able to try on clothes without leaving your home. Electronics comes in second, with 16% of online sales. This is likely due to the constant demand for new gadgets and the desire to stay up-to-date with latest technology. Hobbies and leisure items are also popular items to purchase online, accounting for 15% of all e-commerce sales.
When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who mentioned price comparison and 37% indicated they were seeking special discounts or offers. These findings indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a broad product selection.
2. Online shopping in the UK
Shopping online has become a daily part of life for many UK residents. It doesn't matter if it's for electronic gadgets, groceries or clothes - nearly half of UK residents over 65 have made a purchase online in the past year alone. With a wide range of payment options, shoppers can also choose how and when they want their items to be delivered.
While there are many reasons for online shoppers to shop among them, the most common include convenience price, availability, and price. In fact, 57% cite convenience as the primary reason to shop online. Then, 48% cited lower prices as an additional benefit and 37% noted a wider range of options.
UK consumers are also becoming more eco conscious with regards to their shopping online. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They can take action if their orders are not packaged in an environmentally friendly manner.
In addition to decreasing their impact on the environment, some consumers are also trying to make their online shopping experiences more personal. For instance 35% of UK shoppers have bought clothes, footwear, or accessories from a retailer that has their size information stored on file. This allows them to bypass the return process and get what they want faster.
It is interesting to consider that UK customers are reported to be more eager than ever to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the longer delivery time and understand how long it takes to receive an item in the mail.
3. Online shopping in the UK according to age group
Shopping online in the UK is a favorite pastime for a large number of people. Clothing and accessories are among the most sought-after purchases followed by groceries and media such as movies and music. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because consumers find these events very convenient. Comparisons of prices and products are also feasible when making these purchases.
It is crucial to remember that online shoppers are diverse. This is why it is crucial for e-commerce companies to know the demographics their customers are looking for when purchasing products. It is also crucial to understand how much time each group of shoppers spends online famous shopping sites. For instance, the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation has less time and will make use of multiple devices to complete online tasks.
Older generations tend to be more conservative in their purchasing habits and less influenced by online advertising. They also prefer to visit high-end stores to touch and feel products before making a final decision. However, this doesn't mean they will not buy online. The convenience and ease of online shopping remain very appealing.
Another interesting factor to consider when it concerns online shopping is that the older generation is more likely to demand and expect free delivery on all purchases. They are also more likely to leave carts if shipping charges seem excessive. Furthermore, as many as 61% of people over 55 say that they will add more items to their shopping carts in order to meet the threshold of free delivery.
4. Online shopping in the UK according to gender
In the UK both genders are equally likely to shop online. However, women are more likely to make big purchases, such as electrical appliances or furniture than men. Both groups are more likely to buy clothing household and garden products consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how the retailer has responded to the COVID-19 epidemic, with 69% searching for brands that support and collaborate with their local communities.
Shoes and clothing are the most sought-after items to buy online in the UK. In fact, 62% of British women who shop online bought these items by 2020. However the online shopping figures uk (clients1.google.com.co) sales don't just apply to the clothing sector and there are a myriad of other items available, http://pixite.ru/bitrix/redirect.php?event1=click_to_call&event2=&event3=&goto=http://azkgc.com/?document_srl=265500 including jewellery, kitchenware, and sports goods.
In the process, online shopping is becoming more popular as a way to find the best prices on these items. Some analysts predict that by 2024, the sales from e-commerce could be almost one third of retail sales.
While some retailers struggle to deal with the rise in online shopping, others are flourishing. Particularly the online market is booming for health, fashion, beauty, home and gardening as well as consumer electronic.
The trend of purchasing these items online is expected to continue to grow in the years ahead. With the number of people who have access to the internet continuing to increase It is expected that more increasing numbers of people will be turning to online shopping in the near future. As online shopping becomes more popular, retailers should ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European ecommerce market. When it comes to online shopping the British consumers are mostly influenced by convenience, price, and a variety of products. These factors make it an ideal location for retailers to build their online presence and offer a seamless online shopping experience.
In the COVID-19 pandemic which online stores ship internationally sales grew significantly as people opted for secure and convenient alternatives to store purchases. This trend has continued following the outbreak as consumers continue to shop online as an alternative.
Shopping online is a large component of the UK retail market, with some estimates suggesting that it could account for one-third of all retail sales by 2024. This growth is a result of the growing acceptance of e-commerce by consumers as well as technological advancements.
57% of UK online shoppers claim that convenience is the primary reason why they shop online. This is followed by 48% who state that it is easier to find deals and special offers and 37% who claim that there's a greater variety of products that are available online. In Europe more than half of consumers cite lower prices as a key reason for them to buy online.
Consumers are also open to trying new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of people are willing to do so when they shop on marketplaces such as Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this method during the last year.
Additionally an effective return policy is an essential aspect of the ecommerce environment in the UK. The majority of shoppers (59%) will research a retailer's returns policy before purchasing, and more than half will expect the seller to be responsible for both organizing and paying for return shipping.
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